FROM ‘STRATEGY’ TO ‘CORPORATE COMMUNICATION STRATEGY’: A CONCEPTUALISATION Paper delivered at the 9th International Public Relations Research Symposium, held at Lake Bled from 4-7 July, 2002 Benita Steyn APR Lecturer Dept of Marketing and Communication Management Faculty of Economic and Management Sciences University of Pretoria SOUTH AFRICA 0002 (27 12) 420-4040 w (27 12) 362-5085 fax bsteyn@hakuna.up.ac.za TABLE OF CONTENTS 1. 2. 2.1 2.2 2.3 2.4 INTRODUCTION DEFINITION OF TERMS
Words: 16620 - Pages: 67
Table of Contents Summary 2 Section 1 - Sector/Sub-Sector Profile 3 Sector: Home-Entertainment 3 Sub-Sector: Portable Audio Equipment 6 Sub-Sector: Headphones 7 Marketing Activities of Competition 10 Section 2 - Innovation and Entrepreneurship theory 13 Innovation 13 Entrepreneurship 16 Section 3 - Innovation and Change 22 Section 4 - Entrepreneurship and Opportunity 28 Conclusion 30 Appendix 1 - Dimensions of Innovation 33 Appendix 2 - Audio Advertising
Words: 13595 - Pages: 55
Journal of Economic Literature 2011, 49:4, 1076–1151 http:www.aeaweb.org/articles.php?doi=10.1257/jel.49.4.1076 The Fundamental Institutions of China’s Reforms and Development Chenggang Xu* China’s economic reforms have resulted in spectacular growth and poverty reduction. However, China’s institutions look ill-suited to achieve such a result, and they indeed suffer from serious shortcomings. To solve the “China puzzle,” this paper analyzes China’s institution—a regionally decentralized authoritarian
Words: 46258 - Pages: 186
Southern Cross University ePublications@SCU Theses 2004 The contribution of business/management education, to small enterprise solvency Peter Ellis Southern Cross University, PeterEllis@YSP.com.au Suggested Citation Ellis, P 2004, 'The contribution of business/management education, to small enterprise solvency', DBA thesis, Southern Cross University, Lismore, NSW. Copyright P Ellis 2004 For further information about this thesis Peter Ellis can be contacted at peterellis@ysp.com.au
Words: 96678 - Pages: 387
A PROJECT REPORT ON MANPOWER PLANNING OF EMPLOYEES AT HMT LTD, TRACTOR BUSINESS GROUP, PINJORE IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) 2009-2011 SUPERVISED BY: SUBMITTED BY: Mr. Kanwal Verma Khushbu Dayal
Words: 8418 - Pages: 34
The International Journal Of Humanities & Social Studies (ISSN 2321 -9203) www.theijhss.com THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES Teacher Absenteeism and its Impact on Quality Education: A Case Study of the Public Schools in the Abesim Circuit of the Sunyani Municipality Samuel Tieku Gyansah Lecturer, Centre for Continuing Education, University of Cape Coast, Ghana Gabriel Esilfie Lecturer, Centre for Continuing Education, University of Cape Coast, Ghana Agnes
Words: 10170 - Pages: 41
country has its own ways of expressing feelings, showing emotions, solving problems, and constructing its society. 1. What is a primary research question? A research question is the fundamental core of a research project, study or review of literature. It focuses the study, determines the methodology and guides all stages of inquiry, analysis, and reporting. A primary question is the one driving thought behind a research project. It should represent the entire reason for the study. Primary
Words: 4378 - Pages: 18
in Vietnam 2014 Page 1 of 52 Content Page Foreword Country profile Business etiquette and travel Key trends and statistics Regulatory environment Establishing a business in Vietnam Opening up to Foreign Investment Finance Business entities Labour Financial reporting and audit 3 4 8 13 17 20 23 24 26 30 33 “Welcome to our Doing Business Guide which we hope will assist you in navigating this exciting but sometime difficult environment” Ken Atkinson, Managing Partner, Grant Thornton Vietnam
Words: 16833 - Pages: 68
qwertyuiopasdfghjklzxcvbnmqwerty uiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasdfghjkl zxcvbnmqwertyuiopasdfghjklzxcvbnm qwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfgh jklzxcvbnmqwertyuiopasdfghjklzxcvb nmqwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuiopas dfghjklzxcvbnmqwertyuiopasdfghjklzx cvbnmqwertyuiopasdfghjklzxcvbnmrt yuiopasdfghjklzxcvbnmqwertyuiopasd
Words: 8059 - Pages: 33
MAKERERE UNIVERSITY MAKERERE UNIVERSITY BUSINESS SCHOOL FACULTY OF MARKETING AND INTERNATONAL BUSINESS IMPACT OF INVENTORY MANAGEMENT AND PROFITABILITY OF A COMPANY A CASE OF KK FOODS EXPOTORS LIMITED AMANYA AMOS 12/U/15971/EVE SUPRRVISED BY ATUGONZA FAITH A RESEARCH REPORT SUBMITTED TO MAKERERE UNIVERSITY BUSINESS SCHOOL IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF BACHELOR OF INTERNATIONAL BUSINESS OF MAKERERE UNIVERSITY APRIL, 2015 DECLARATION
Words: 10590 - Pages: 43
