CHAPTER II Review of Related Literature A. Foreign Studies College Students, especially freshmen, are a group particularly prone to stress (D’Zurilla & Sheedy, 2001) due to the transitional nature of college life (Towbes &Cohen, 2003). They must adjust to being away from home for the first time, maintain a high level of academic achievement, and adjust to a new social environment. College students, regardless of year in school, often deal with pressures related to finding a
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Quick Study 1 1. Q: Define culture. How does ethnocentricity distort one’s view of other cultures? ANSWER: Culture is a set of values, beliefs, rules, and institutions held by a specific group of people. Ethnocentricity distorts one’s view of other cultures by believing that one’s own culture is superior to the culture of others, tending to make people to neglect important cultural differences. 2. Q: What is cultural literacy? Why should businesspeople understand other cultures
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-Journal of Arts, Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172 MARKETING STRATEGIES OF GLOBAL BRANDS IN INDIAN MARKETS Dr. Girish Taneja, Associate Professor, Head of Department, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India Neeraj Gupta, Lecturer, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied
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Professor and Head, Department of MBA, Babu Banarsi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh, India ABSTRACT The paper discusses the impact of unconventional media on the buying behavior of rural consumers. It also studies the problems and challenges of rural communication in rural Uttar Pradesh and highlights the relevance of non conventional media in rural markets. Non conventional media are effective tools for raising hype about new products or for re-launching existing
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UNDERSTANDING RURAL DISTRIBUTION A study about the sales and distribution network in rural India SALES AND DISTRIBUTION 4th October, 2009 Group BH Aseem Rastogi – 32235 Stuti Sinha – 32296 Aditi Uppal – 32301 Pratik Kamble – 32303 Sakshi Arora – 32304 Saurabh Ghosh - 32305 Understanding Rural Distribution 2009 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 4 5 8 INTRODUCTION INTERVIEWS CONDUCTED VISIT TO KIRANA STORES PRODUCT AVAILABILITY AT KIRANA STORES 9 13 14 ROLE
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offset domestic losses thus adopting geographic expansion, sales of high margin products and new-product development as key drivers and extending its operations to North America, Europe, Latin America, Asia and Africa. The company believed that hiring local talent is critical to maximizing international sales and driving country specific innovation. The company’s US headquarters relied on strategic advice and research on the Indian Market. In the Indian market which is the area of focus in this case,
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academic effects of internet usage of MFI 2nd year IT students. Chapter1 Introduction Background of the studies The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve several billion users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic, wireless and optical networking technologies
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18, 2014 INTRODUCTION This paper will be discussing the debate on whether or not higher education in law enforcement officers should be mandatory and the effect it can have in the correctional facilities. It will also have insight from a local police officer on the education debate. As of today, only two states, Minnesota and Wisconsin require a police officer to obtain at least an associate’s degree. Other states carry a much lower standard, only asking for a high-school diploma or a GED
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best pound for pound value. If I need a cola drink I would walk pass the beautiful Pepsi and Coke displays and pick up a store-branded cola. I came across a very impressive POP advertisement in a local retail buyers club. They had a flat screen display approximately 36x72 inches. This display featured local store adverts outlining price-off bargains on certain brands. Being a computer geek I was more impressed with the quality of the display rather than on the bargains advertised. I actually stood
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fail. In the setting of a college, much akin to Chattahoochee Technical College, success or failure can mean the difference between an upward trajectory in a career path, or a minimum wage position at the local “hole in the wall” restaurant. According to collegeatlas.org, “70% of Americans will study at a 4-year college, but less than 2/3 of them will graduate with a degree.” (Beckstead) This means that for every 3 students in a college, at least one will likely drop out, either due to personal reasons
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