Challenge: The challenge for the London Organizing Committee for the Olympic Games (LOCOG) is to create a ticket pricing strategy for the various events that meets our multiple objectives. Ticket Pricing Recommendation: We recommend a tiered pricing strategy that considers our three objectives: 1) revenue maximization, 2) accessibility, and 3) attendance. To meet these objectives we divided the potential consumers into segments (see Exhibit 1) based on the product features that each segment values
Words: 1687 - Pages: 7
2013 the Group’s revenue was €3.383 billion. Adidas and the Olympic Games The Adidas brand is built on a passion for sports excellence and innovative design to help athletes perform to the best of their ability. It is therefore no surprise that Adidas has supported many iconic athletes to achieve great things at the Olympic Games. In the UK, Adidas has partnered and supplied Team GB since 1984. The company’s heritage with the Olympic Games dates back to the Games in Amsterdam in 1928 when Adidas’
Words: 1815 - Pages: 8
Case Questions In answering the questions for any case, DO NOT do any research on the company and its progress since the case was written. You must only use the information presented in the case. Adding outside information beyond what is in the case will reduce your grade! Pedigree Dog Food The Pedigree dog food brand is in a slump. Julie Smith, the marketing manager, is faced with preparing the 2005 marketing plan for the market share leading brand. What can she do to reverse the trends
Words: 875 - Pages: 4
Learning legacy Lessons learned from the London 2012 Games construction project Programme Baseline Report Champion Products are examples of tools and formats used by the Olympic Delivery Authority (ODA) in executing its programme. The ODA is publishing these as part of its Learning Legacy in the anticipation that they may be of use to future projects seeking best practice examples of tools and templates that have been used successfully on a large, complex programme. Purpose of the document
Words: 37339 - Pages: 150
the 2008 Beijing Olympic Games Abstract Mega events have intrigued the academia because of the huge impact they have on the host countries. Not only do mega events catalyse urban regeneration, they also have the ability to command international media’s attention. Furthermore, nations have been known to use mega events such as the Olympic Games, FIFA World Cup, and World Fair to rebuild image and draw in tourists to serve the economic development of the region. While the Olympics are one of the
Words: 31531 - Pages: 127
as London Fashion Week (LFW), where top designers present their new collections for the next season. LFW can bring in more than 100 million pounds a year (Armstrong, 2013). Fashion had started over a thousand year ago, and it is involves in many different areas such as fashion designs, businesses, fashion events and the film industry. The purpose of this paper is to show the evolution of London fashion into the current trend and to show the various reasons why London has become
Words: 1655 - Pages: 7
large that they will have to be reduced in size if they are to be profitable. Others are specific to sports that may attract little attention. There is a history of Olympic ‘white elephants’ that stand empty for years. Can someone find a way to move these elephants toward social benefit or commercial profit? 3. Transformation of Olympic housing to public housing Questions abound. What planning needs to be done to ensure that the housing constructed for the athletes actually will be used as mixed
Words: 696 - Pages: 3
The International Olympic Committee: Promoters of Peace or a Committee of Ignorance Throughout the history of the modern Olympics, numerous countries have boycotted the games due to political and social outcries. However, in very few cases has the International Olympic Committee reversed the favor and refused to invite specific countries to the Olympics to compete. These countries have included Japan, Germany, and even South Africa. Recent events of the past four decades have caused a loud uproar
Words: 1346 - Pages: 6
the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics will be discussed, along with reasons why protesters and activists target events such as the Olympics, and weather the opportunity to reach a global audience by advertising during the Olympics can offset the potential for bad publicity, and finally I will assess how well of a job the companies identified in this case did in anticipating and responding to the protests. Reasons why the Chinese government
Words: 254 - Pages: 2
the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics will be discussed, along with reasons why protesters and activists target events such as the Olympics, and weather the opportunity to reach a global audience by advertising during the Olympics can offset the potential for bad publicity, and finally I will assess how well of a job the companies identified in this case did in anticipating and responding to the protests. Reasons why the Chinese government
Words: 312 - Pages: 2
