Environmental Performance Report The Body Shop Prepared by: Sue McSkimming Background 4 4 5 Environmental Policy 6 7 Reference List 11 Background The Body Shop is a well-established multinational company with over 2,500 stores in 60 markets worldwide (The Body Shop, 2011). Dame Anita Roddick opened the very first the Body Shop store in 1976 in Brighton, on the south coast of England. The Body Shop specialise in the production and retailing of skin care ranges, with an emphasis
Words: 2805 - Pages: 12
Marketing Mix Product Lancôme, founded in France in 1935, and bought by L’Oreal (also a French company) in 1964, is L’Oreal’s high end division of cosmetics, fragrances, and makeups. (“Lancôme”) Research has shown that Lancôme is missing out or underutilizing on a major segment of the market, about half: men. The case study illustrates the growing men’s grooming market in the US: currently $14 billion, and expected to reach $21 billion by 2015. In order to address this, Lancôme needs a product
Words: 416 - Pages: 2
para que se cree una estrategia común. Necesitamos mantener contacto con cada equipo en cada país. Y eso no siempre es fácil, porque necesitan saber lo que esta sucediendo en las diferentes líneas de negocio. M@sternet es un sitio de internet en Loreal con tres puntos de encuentro. Un lugar donde se comporte información, otro donde se realizan las discusiones con un tercero donde se trabaja conjuntamente con los mismos documentos. Un lugar que ayuda a ser mas eficientes en nuestro trabajo diario
Words: 383 - Pages: 2
about Rs. 50000. The higher-end market range is considered to be within Rs. 1500 to Rs. 15000, while the middle market consumes products that are priced below Rs. 1500. The increased brand awareness has also aided the growth of many brands such as Loreal, Maybelline, Lakme, etc. People have also embraced the importance of quality of products. The disposable income is making the customers opt for better choices, most certainly in terms of grooming. Also, the changing mindset of the people has encouraged
Words: 554 - Pages: 3
Revlon-Moon-Drops-Lipstick-Love-That-Pink-575-0-2-oz-1-ea.aspx 10. Revlon-Moon-Drops-Lipstick-Sugar-Poppy-716-0-2-Oz.aspx 11. Revlon-Moon-Drops-Lipstick-Chinaglaze-Red-570-0-2-Oz.aspx 12. Revlon Color Stay Soft And Smooth Lip Color, Sensuous Spice - 0.1 Oz 13. Loreal skin expertise youth code day and night cream moisturizer - 1.6 oz 14. Revlon-Super-Lustrous-Cream-Lipstick-Certainly-Red-740-0-2-oz-2-ea.aspx 15. Revlon-Super-Lustrous-Cream-Lipstick-Highbeam-Tan-305-0-2-oz-2-ea.aspx 16. Revlon-Super-Lustrous-Cream-Lipstick-Rosedew-407-0-2-Oz-2-ea
Words: 335 - Pages: 2
Personality Theorist- Carl Jung “Every form of addiction is bad, no matter whether the narcotic be alcohol, morphine or idealism”- Carl Jung (a protégé of Sigmund Freud) Psychology has been immensely impacted by Carl Jung. His introversion and extraversion concepts have significantly impacted the field of personality psychology and psychotherapy. He once advised a patient suffering from alcoholism and this led to the humble beginning of Alcoholics Anonymous, the very effective and popular group
Words: 371 - Pages: 2
customers Great Distribution You can find Lancome in any top retailer, in nearly every country, Lancome's distribution is on point. The brand has been around for 66 years and has an extremely loyal following. Backed by the powerhouse that is Loreal, Lancome's research and development is strong, the brand is able to appeal directly to their target market with great success due to clinical trials in their own labs. Weaknesses Inflexible Image Over retouched beauty
Words: 490 - Pages: 2
vast attention. Consumers are more educated about what impact products have on human, animal and environment protection, hence the urge for ethical consumerism increases. In this report the ethical consumerism of the Body shop who is a subsidiary of LOreal groups was examined, critically analysed. Some of the various products that are categorised as ethical products are identified and discussed. The approaches that were used by Body shop to becoming more socially conscious business, linking these elements
Words: 2739 - Pages: 11
Introduction There used to be a time when personal grooming products were used by only women. It is because nobody then had asked men what they wanted. In last 5 yrs the prophecy seems to have changed. In 2004, Emami conducted a survey to study the attitude of Indian customers towards the use of cosmetics products. They found out that the Indian male takes an average of 20 minutes in front of mirror to groom them compared to an Indian female who takes an average of 18 minutes in front of mirror
Words: 3067 - Pages: 13
PORTERS FIVE THREATS OF NEW ENTRANTS-LOW Procter&Gamble posses significant amount of market share globally having 11.5% while their closest competitors LOREAL and Uniliver with 9.7% and 7.8% respectively. The threat of new entrants into the beauty industry is low due to high entry barriers. In order for new entrants to be in a position to compete with P%G, they must have large capital for heavy marketing research and development whereby, they are in a position to produce or distribute products
Words: 596 - Pages: 3
