over competitors in the long term. LVMH's mega-brands and scale advantage is particularly relevant in fashion and leather goods. We expect this area to continue to provide material top-line and earnings growth. In fact: (1) mega-brands like Louis Vuitton secure
Words: 54550 - Pages: 219
The success of luxury brands in Japan and their uncertain future Ronald Jean Degen International School of Management Paris 2009 Working paper nº 52/2009 2 globADVANTAGE Center of Research in International Business & Strategy INDEA - Campus 5 Rua das Olhalvas Instituto Politécnico de Leiria 2414 - 016 Leiria PORTUGAL Tel. (+351) 244 845 051 Fax. (+351) 244 845 059 E-mail: globadvantage@ipleiria.pt Webpage: www.globadvantage.ipleiria.pt WORKING PAPER Nº 52/2010 Janeiro
Words: 11612 - Pages: 47
HOTEL IMPERIAL CASE ANALYSIS EXSERVS Obed, Karina Padua, Kathleen I. Statement of the Problem The Hotel Imperial, constructed in 1885, was located near the heart of Vonburg. When it declared bankruptcy in 2000, decades prior to the World War II, it was immediately bought by the Limbourg Corporation. Limbourg Corporation had extensive holdings in banking and real-estate, and also owned hotels in a number of European cities. In the following year, Limbourg hired a new general manager, Pierre
Words: 711 - Pages: 3
debate about whether or not to cut down tariffs of the luxury products to solve this problem. Although cutting down tariffs of the luxury goods seems to be an effective way to attract Chinese consumers to make their purchases domestically, in this case, cutting down the tariffs of the luxury products is useless, because reducing import duties has little effect on the price of domestic luxury products. Instead, it is the pricing strategies of international luxury companies that play a more important
Words: 2123 - Pages: 9
0120.art_A1_313_0120.art_A1_313.qxd 09/05/13 11.39 Pagina 61 economia & management 3 - 2013 corbellini - marafioti LA CSR NELLA MODA Strumento di marketing o elemento fondante della strategia di impresa? Senior Lecturer Area Strategia e Imprenditorialità, SDA Bocconi erica.corbellini@sdabocconi.it Elisabetta Marafioti Docente Senior Area Strategia e Imprenditorialità, SDA Bocconi elisabetta.marafioti@unibocconi.it LO SCENARIO POST CRISI DEL 2008 HA SEGNATO UN CAMBIAMENTO
Words: 8985 - Pages: 36
Coach inc. case study Foundation of Competitive Strategy 25 mars 2014 Introduction History Characteristics of the luxury handbags industry Analyzis of Environment of the Company 5 forces of Porter Degree of rivalry High Potential new entrants : Low Power of Suppliers : High Substitutes Medium Power of buyers Limited Potential new entrants : Low This industry is really profitble for these actors, and lot of people would like be a part of the pie. But
Words: 915 - Pages: 4
The process of creating children has become efficient in this world. The product in this case is a child and they help create and receive a perfect specimen. Gattaca made everything predictable, because when they designed the child they knew exactly what they would be getting from hair color to the life span of the individual. The parents
Words: 789 - Pages: 4
Executive Summary This report will provide several research findings and discussion of large scaled organizations utilizing integrated marketing communication tools whilst measuring the environment (context) that they operate under while providing several suggestions of improving their communications to parties internally and externally. There this group is consisted of 3 members and the chosen industry and organization for this report is gaming consoles; Microsoft Xbox. While conducting our
Words: 3405 - Pages: 14
Study case : Diesel “Live, breathe and wear passion” 1 : Explain which of the promotional strategies used by Diesel are above- or below-the-line. Analyse the impact that each approach might have ? There are two different types of promotional strategies. One is above the line and the other one is below the line. Above the line is using the media like television, radio to promote your product to a mass audience. Below the line is looking to reach a customer not a whole bunch of people
Words: 827 - Pages: 4
ARTD 6075 Introduction Currently, promotion became a significant part of marketing as a result of its raising the consumer awareness of a brand and products, creating brand royalty and increasing sales. In this paper the author will focus on the case of Burberry. Burberry is one of the most important British luxury fashion brands. In the past few decades, the image of Burberry was from luxury brand to “Chav” and reborn in the early 21th. Burberry selected several marketing strategies to re-position
Words: 2263 - Pages: 10
