Studies in Business and Economics THE GLOCAL STRATEGY OF GLOBAL BRANDS DUMITRESCU Luigi Lucian Blaga University of Sibiu, Romania VINEREAN Simona Lucian Blaga University of Sibiu, Romania Abstract: A few years ago, globalization was the new paradigm in international business, however from a branding perspective it has lost its initial efficiency giving the fact that consumers do not seem to feel a connection anymore with the standardized products of global corporations, catered to them in
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http://businesspartnerr.blogspot.com/2013/03/eugene-schueller-loraal.html Eugène Schueller (L'Oréal) 15.58 No comments L'Oréal, one of the largest companies in France, is the world's largest manufacturer of high-quality cosmetics and perfumes, producing such well-known brands as Lancôme, Ambre Solaire, and Cacharel. Its total sales are &Dollar;2.4 billion ahead of those of its closest competitor, Unilerver, an more than double those of Revlon and Shiseido. It boasts a world-wide
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fashion and high-powered finance. These two men had, in the first six months of 1999, been the centerpiece of one of the most highly contested hostile takeover battles ever seen on the European continent. Under attack by LVMH Möet Hennessey Louis Vuitton, the French luxury goods conglomerate, Gucci had implemented the age-old strategy of “the enemy of an enemy is a friend.” Gucci successfully enticed Pinault-Printemps-Redoute of France, a retailer, to act as a white knight, grabbing Gucci from
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offer to work for KPMG India. The KPMG branch was located in Bangalore. My parents, originally from Bangalore, moved to Canada in the 1980’s. They were thrilled by the opportunity to visit India and my relatives after a very long time. However, the case of leaving all my high school friends, the food, entertainment and lifestyle behind and moving to country I had left behind when I was 2 years old, was almost too unbearable. Furthermore, the
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The year 1995 in the United States was a pivotal year in terms of major events; just two of them being the Oklahoma City Bombing and the notorious O.J. Simpson Trial. While these are not the only two, they are, arguably, the biggest events of the year. Each major event that took place in 1995 left a legacy to carry on, left its footprint on the pavement of life. Known as the “trial of the century” former NFL player O.J. Simpson was charged with the gruesome murders of his ex-wife, Nicole Brown
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They do not need shop, only need to rent storage spaces, which is not necessary to rent in the centre. Therefore, the cost might be saved and used effectively. Furthermore, generally, every country has different styles of the brands. For example, Louis Vuitton launched a limited edition carry bag in the Europe, which cannot be purchased in other countries, only for European consumers. That means it is difficult to purchase the European style they prefer if they are from Asian. So this may less demand
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Fashion Marketing and Merchandising Summer 2016 All papers should include a table of contents, citations, bibliography. Number all pages. Single spacing is the preferred method. Include a cover page. Create a creative title for your paper. Case study papers should include the following sections, not necessarily in this particular order. Make the paper your own. The sections highlighted in green are optional; if these sections are executed, then that would qualify for the highest grade.
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strategic issues that LVMH face and establish some future recommendations that can be implemented in order for LVMH to remain successful in the luxury industry. In order to determine the key strategic issues a number of analysis tools were applied to the case study; they include Porter's 5 forces model, SWOT analysis and PESTEL. It was found that the key strategic issues that LVMH face centred on diversification and vertical integration. A number of strategies have been proposed to offer some recommendations
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Company History: L'Oréal, one of the largest companies in France, is the world's largest manufacturer of high-quality cosmetics and perfumes, producing such well-known brands as Lancôme, Ambre Solaire, and Cacharel. Its total sales are &Dollar;2.4 billion ahead of those of its closest competitor, Unilerver, an more than double those of Revlon and Shiseido. It boasts a world-wide distribution network as well as the industry's highest research-and-development budget and the largest cosmetological
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Emotional Benefits An emotional benefit relates to the ability of the brand to make the buyer or user of a brand feel something during the purchase process or user experience. “When I buy or use this brand, I feel ___.” Thus, a customer can feel safe in a Volvo, excited in a BMW, energetic with Coke or warm when receiving a Hallmark card. Evian, with its “Another day, another chance to feel healthy,” associated itself with the satisfied feeling that comes from a workout. Emotional benefits add
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