turn your head and Louis Vuitton is everywhere. The celebration of the 30th anniversary of the presence of the illustrious, glittering French multinational in Japan took place in Aoyama, one of Tokyo’s fashionable districts. A unique vision of luxury took shape when Louis Vuitton opened yet another new store inside Comme des Garçons on September 4, 2008, in the heart of Japan’s capital. The pop-up store situated on the prestigious Omotesando Street was an illustration of Louis Vuitton’s attachment
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Louis Vuitton Case Analysis Key Issue Louis Vuitton is a flagship group of LVMH, which had double digit growth during 2010 and 2011. Michael Burke, the new CEO of LV group is uncertain about whether the group can grow sustainable. The main issue he current encounter is that how to push LV to grow steadily and protect LV’s values and heritage from being undermined. External Analysis PESTEL Analysis Political: The global luxury goods market
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of all those in your group with phone numbers and emails: Group topic/theme (be simple and direct): a. Louis Vuitton handbags Particular research tasks (division of labor) and who is doing it (depending on how many you are): a. Sara: The history and establishment of the brand Louis Vuitton. b. Xuan/ Miranda: The market, revenue, and statistical and demographical information of the brand Louis Vuitton, especially its handbags. 1. What is your project's tentative title. (hint: use simplest word combination
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Overview Louis Vuitton, the brand, and the person, share humble beginnings. At the tender age of sixteen, Louis Vuitton began working as an apprentice in Paris, France in 1837. In a period when transportation occurred primarily by trains, boats, and carriages, luggage underwent a significant amount of wear. It was important for individuals to protect their belongings while traveling great distances and throughout long journeys. It was during his apprenticeship that Vuitton began building customized
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“We learned that genius is not enough to succeed” which is a quote from Bernard Arnault. He is a leader who emphasize efforts. He is a current chairman of LVMH (Louis Vuitton Moet Hennessey). He was born on March 5th, 1949 in Roubaix, France born as a son of business man. Since he was young, he was known as a genius. He got early admission to École Polytechnique which is a famous university that produced a lot of leaders in France. In 1971, after he graduated the university, he joined to his father’s
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PUBLIC RELATIONS & EVENTS IN LUXURY Lousi Vuitton CASE STUDY SKEMA BUSINESS SCHOOL LUXURY AND FASHION MANAGEMENT GROUP MEMBERS: Huanping HU Jingcheng LI Mingjun XIE Yuzhu ZHAO Yinghang ZHOU PUBLIC RELATIONS Definition There is not one single generally accepted definition of public relations. Instead, there are many ways to define it. Generally speaking, public relations (PR) is the practice of managing the spread of information between an individual or an organization(such as a business
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IN JULY 2012, Louis Vuitton, the flagship brand of France’s Moët Hennessy Louis Vuitton S. A., better known as LVMH, opened its 16th global “Maison” at Shanghai’s Plaza 66, a mega luxury mall. The Shanghai Maison houses the entire range of Louis Vuitton collections, from high-‐fashion
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WASEDA BUSINESS & ECONOMIC STUDIES 2009 NO.45 Luxury Brand Strategy of Louis Vuitton - Details of Marketing Principles by Shin'ya Nagasawa* Abstract: By systematicallybreaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the
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some future recommendations that can be implemented in order for LVMH to remain successful in the luxury industry. In order to determine the key strategic issues a number of analysis tools were applied to the case study; they include Porter's 5 forces model and SWOT analysis. Louis Vuitton Moet Hennessy, a luxury goods provider is looking to expand their brand dominance in Japan. In the Japanese, LVMH has to deal with economical and cultural uncertainties, the threat of counterfeit products and
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that the influences of a brand name and the prestige feeling of using the expensive brand are affecting our buying behavior. They were also discussed about Louis Vuitton and learned how can Louis Vuitton became very popular in the fashion world. The brand value on 2010 is about £12,503,000,000. It affected by the marketing actually. Louis Vuitton is selling masses to the masses but they are keeping the exclusive for the rich people. On the top of a “Pyramid Model”, they were selling a very exclusive
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