3rd Edition Upper Intermediate David Cotton David Falvey Simon Kent Scanned for Agus Suwanto TEXTS DISCUSSION Listening: An interview with an expert on communication Good communicators SKILLS Dealing with communication breakdown CASE STUDY 1 COMMUN ICATION Reading: A quiet word beats sending e-mail - C) page 6 U N IT2 INTERNATIONAL MARKETING Talk about international brands BUILDING RE LATI ONSHIPS Writing: e-mail Reading: Diego
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Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0
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Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK
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Introduction An international advertising, marketing and public relations agency based in Manhattan, USA, Ogilvy & Mather operates in 450 offices spanning around 169 cities all over the world. In the year 1948, with only a staff of two and no clients, David Ogilvy founded Ogilvy and Mather. The vision behind establishing the agency was to generate diversity and provide superior quality services. The agency is now one of the largest marketing communications networks in the world, providing services
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European Entrepreneurship Case Study Resource Centre Sponsored by the European Commission for Industry & Enterprise under CIP (Competitiveness and Innovation framework Programme 2007 – 2013) Project Code: ENT/CIP/09/E/N02S001 2011 Noir / Illuminati II (Denmark) Benoit Leleux IMD International This case has been prepared as a basis for class discussion rather than to illustrate either the effective or ineffective handing of a business / administrative situation. You are free: to copy, distribute
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Chapter- One Introduction 1.1 Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England
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Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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RESEARCH KnightFrank.co.in Q1 2010 India OrganiSed ReTAILMarket Diagnosis & Outlook Knight Frank HIGHLIGHTS ! During 2010-12, 55 mn.sq.ft. of retail space will be ready in 7 major cities ! Between 2010 and 2012, the organised retail real estate stock will more than double from the existing 41 mn.sq.ft. to 95 mn.sq.ft. ! About 20% or 8 mn.sq.ft. of mall space is vacant ! During 2009-12, the Organised Retail Market will grow at a rate of 31% p.a. ! Between 2010-12, a higher pace
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THE CASE 2008 | FULL VERSION CBS Case Competition Copyright © 2008 CBS Case Competiton www.casecompetition.com Thank you On behalf of CBS Case Competition 2008 the case writers wish to thank Bang & Olufsen A/S Interviews Alberto de Lucio, Head of Bang & Olufsen Southern Europe, B&O Carsten Sander, Senior Director Scandinavia and Baltic, B&O Flemming Møller Pedersen, Senior Director, Idea Factory, B&O Flemming Nielsen, Sales Director, Enterprise, B&O Henrik Messel, Senior Director,
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S w W12092 ELIE SAAB: GROWTH OF A GLOBAL LUXURY BRAND Nadia Shuayto wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction
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