1. Detail Michael Porter’s six force approach to industry analysis. Analyze the Southwest airline business, by each competitive force, as high, medium or low in strength as compared to their competition. 1. Threat of New Entrants – New entrants to an industry typically bring to it new capacity, a desire to gain market share and potentially substantial resources. Under the umbrella of threat of entrants is: (1) Economics of scale. (2) Product differentiation. (3) Capital requirements. (4) Switching
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STRATEGY PROCESS MODELS 1.0 STRATEGIC ANALYSIS Business Process And Operation Air Asia has fostered a dependency on Internet technology for its operational and strategic management, and provides an online ticket booking services to traveler online. The following shows the home page of Air Asia.com as the company key channel of marketing and sales. Exhibit 1 – Air Asia.com Home Page To book a flight with Air Asia, customers can either choose the following channels or simply visit the
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carrier proposed hypotheses of the study can be proved or disproved. Thus, below are factors that determine the development of scenario, confirming alternative hypothesis, according to which the creation of new air carrier providing safe, effective, low cost air services to a wide range of consumers will be profitable: Obtaining the required governmental approvals. Securing financing. Experienced management. Marketing; either dealing with channel problems and barriers to entry; or solving problems
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civil aviation industry in India has entered into a new age of expansion driven by factors such as low-cost carriers (LCC), modern airports, foreign direct investments (FDI) in national carriers, cutting edge information technology (IT) interventions and a growing emphasis on regional connectivity. The most significant development in the Indian domestic market is the increasing dominance of the low-cost carrier model, which has modernized the aviation industry by extending the choice of the air transport
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its database of participating airlines for available seats in this price range and displays them back to the customer. Priceline.com® broadened their low-cost leadership position by eliminating booking fees on airline tickets and offering “Pricedrop Protection on its published-price airfares” (Ek, 2009). In 2003 Delta Airlines launched Song, a low-cost airline that leveraged innovations in information technology to differentiate itself from others in the market. Song installed personal video screens
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DESIGN PROCESS OF AIRCRAFT Introduction; The aircraft design process is the engeneering design process by which aircraft is designed.These depend on many factors such as customer and manufacture design,safety measures,physical and economical constraints,etc. Design constrains; A design starts with the indeed purpose for example : (A)commercial airlines are designed for carrying passengers and cargo.These are long ranged and have greater fuel efficiency. (B) Fighter gets are designed to perform
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1.0 INTRODUCTION 1.0 Introduction 1.1 Overview 1.1.1 Airline industry The airline industry is one of the fastest-changing industry sectors in the world today. That said, compared to other industries the airline industry has a relatively short history to look back at. While it is rather an impossible task to point to the exact date which could signal the starting line for the airline business, it could be said that the history of aviation in general started with the Wright brothers’ success in
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Caso di studio: AirAsia-La compagnia low-cost più economica al mondo. AirAsia è attualmente affermata come la compagnia low-cost di maggior successo in Asia. Cresciuta dal 2002 al 2009, la compagnia si è ampliata da soli 2 aerei eun business di 200.000 passeggeri a 79 aerei e 11,8 milioni di passeggeri. La sua rete di rotte è cresciuta oltre i confini della Malesia per coprire 10 nazioni dell'Asia del sud-est. La deregolamentazione delle compagnie aeree in tutto il sud est asiatico ha facilitato
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CASUS: 3-1 Southwest Airlines Corporation A.: Algemene gegevens over de organisatie en haar omgeving A 1: Gegevens m.b.t. de externe omgeving van de organisatie: a) Gegevens m.b.t. de concurrentieomgeving van de organisatie Onbekend b) Gegevens m.b.t. de economische conjunctuur Onbekend c) Gegevens m.b.t. politieke factoren, vakbondsinvloeden en relevante wetgeving Onbekend A 2: Gegevens m.b.t. de interne
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Business running again – after 47 hours from the airplane impact at the WTC. The reason: * A well conceived DRP; * A skillful execution of the DRP, with people working on adrenaline and reacting on instincts. DRP – based on several mirror sites. Triangular architecture: WTC – Rochelle Park – London. The significant loss of lives made recovery from this event especially difficult. Sources (moving forward): http://www.baselinemag.com/c/a/Business-Intelligence/Pop-Culture/
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