company providing high service with low fares. The company’s goal is to establish itself as a leading low-fare, low-cost passenger airline by offering its customers high-quality customer service and a differentiated product. 1. Customer: underserved markets and large metropolitan areas that have high average fares with a diversified geographic flight schedules that include both short and long-haul routes. 2. Principle Products or Services: low-fare, low-cost passenger airline offering, high-quality
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is dominated by low cost carriers. The civil aviation industry is likely to register a CAGR of 16% for period 2010-2013. Introduction to Indigo Along with the venture of several private players came the trend for low cost private airlines, which promised a huge market in the Indian air space. IndiGo, from InterGlobe Enterprises was one among the major private players who pitched in to capitalize the untapped market in 2006. From its incubation days, IndiGo concentrated on its low cost and efficient
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QUESTION 1 Which developments in the global airline industry made possible the creation of S.A. ? The creation of Star Alliance had first been considered to remedee a situation of radical change in the airline industry’s financing sources. For decades, world governments overpassed the consequences of a substantial cash investment in their National Airline. At the time, State incentives to possess its own flag carrier were numerous. It was question of national pride as well as a sign of economic
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Lufthansa; An analysis of SWOT and KSF’s Table of contents: 1.0 Terms of reference: 2.0 Procedure: 3.0 Findings: 3.1 SWOT: 3.1.1: Strengths: 3.1.2 Weaknesses: 3.1.3 Opportunities: 3.1.4 Threats: 3.2 KSF’s: 3.2.1 KSF by industry: 3.2.2 KSF by Organisation: 3.2.3 KSF by Customers: 4.0 Recommendation: 5.0 Conclusion: 6.0 Bibliography: 7.0 Appendix A – Critical Source Evaluation 1.0 Terms of reference: This is a 1000 word report by me analysing the Strengths,
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Submitted By: Group G2 ------------------------------------------------- SOUTHWEST AIRLINES 2008 ------------------------------------------------- (Case Analysis) Problem Statement: How can Southwest Airlines maintain its low cost leadership in the industry by making the strategy sustainable against the competitors that are emerging strong without compromising on the quality of customer service? External Analysis: Pest Dimensions | Effects on the case | Political | * 9/11 Attack,
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Economic Analysis on Budget Airline—Taking Ryanair as an example . 1. Introduction Ryanair Ltd. is a pioneered Irish low-cost airline, located in Dublin, Ireland. In 2013, Ryanair was both the largest European airline by scheduled passengers carried, and the busiest international airline by passenger numbers, according to its annual report in 2013. From its official website, data shows that Ryanair operates more than 1,600 daily flights from 72 bases, connecting
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the idle plane without producing loss more than 10,000 US dollars per hour. Price “Now everyone can fly” according from this AirAsia slogan we can see that low price is the biggest selling point of AirAsia. Customers select AirAsia when the first choice was made due to its price competitive advantage. Have a competitive advantage of low prices not only help develop mew markets, also can expand the existing market demand. Link to SWOT analysis method, the price is the competitive advantage of AirAsia
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customer service. Rival airlines have been struggling with high fuel costs and weak consumer confidence, sending some smaller carriers out of business while the likes of British Airways owner IAG and Air France-KLM have cut routes, leaving gaps that low-cost airlines have been quick to exploit. Over the last three years easyJet has added flights on routes where rivals have cut back, and introduced more flights between top business destinations. It has also added flexible ticketing to allow passengers
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Case #20 – Southwest Airlines Marisa Melchiorre Amber Harrison Emeka Onyia Company History 1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline Ran into legal problems, rival airlines in Texas did everything they could to block new airline Herb Kelleher was determined to start up airline 1971 – Lamar Muse Southwest CEO, background in industry to get it up and starting Raised $7 million in capital and private investors to purchase planes and
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Using the companies' investor Web sites, annual report, or other reliable web source (not a Wiki file); find the mission statement of each of the two companies; * Prepare a well–reasoned analysis of the similarities and differences of the two organizations based on the mission statement; * Organize the paper with headings so the author knows what you are writing about; * Discuss the quality of each mission statement based on concepts from the course material. * Assess whether the
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