one, with direct government control. Significant change in this only came in the 1990’s with the appearance of the low cost airlines. While the business model existed for some time (first such in 1973 US), the appearance of these in the European market needed the liberalization brought forth by the EU, implementing the „Freedoms of the air” in three stages. In 1997 the first LCC (Low Cost Carrier), the Ryanair began its operation, and in a few years a few more followed, which gave the national and
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Southwest Customer” (Southwest Airlines Co, 1988). Southwest Airlines vision “is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger” (Southwest Airlines Vision Statement, 2009). The stated values of the company are compiled into three sayings
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To: Professor Russ Ray From: Usman Mustafa Date: 9/05/2012 Re: Jet Blue Airways Case Attached Please find JetBlue airways case and their IPO prices Calculation table. The purpose of this memorandum is to discuss the initial public offering and the pricing of IPO of JetBlue Airways by using the selected multiples of comparable airlines. It also includes some advantages and disadvantages of a firm from going public. The multiples used to set IPO price were prices
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Health History Paper HEALTH HISTORY Biographical data: Interview date/time: 2/3/2012, 8 a.m. Examiner: student nurse Client: J.P. Address: 123 Penny Lane, Anywhere, NY 12345 Birth date: 10/16/1975 Age: 36 Gender: Male Birthplace: Anywhere, NY Marital status: Married Employer: East House Corporation Occupation: Mental Health Counselor Race/ethnicity: Caucasian Identifying data: JP is a 36-year-old, married, Caucasian male, a
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Case Outline of JetBlue Airways Corporation I. Problem: The main problem facing JetBlue Airways Corporation is: how to maintain low-costs structure and continue enlarging its market share in the competitive airline industry with increasing fuel costs. II. Strategic Considerations A. Industry Analysis 1. History a). American aviation pioneers attempted to start airlines using airships in the mid-19th industry. b). Aktiengesellschaft was world’s first airline
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Qantas. In a tightening domestic environment, Virgin has grabbed a bigger slice of the lucrative corporate and government market while still catering to budget flyers. But things could be about to get tougher for Virgin, with Singapore's budget carrier Tiger Airways likely to become a new competitor. More from our Business Editor Peter Ryan. PETER RYAN: When Virgin Blue filled the void left by the collapse of Ansett, the emphasis was on cheap fares, no frills and bring your own food.
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1. BACKGROUND Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally, it was founded by a DRB-HICOM which is the government owned conglomerate. Then, Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001
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C L I M A T E In Business Communication A critical analysis of Closed Climate Communication in XX Company/E The web-based Merriam-Webster dictionary (2012) defines communication as: “A verbal or written message. A process by which information is exchanged between individuals through a common system of symbols, signs, or behaviour”. Communication is an insightful human nature. It is an important tool to express one’s self and understand others. The typical elements composing communication
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entered on the market. Their low cost fares strategy quickly captured 25% of the market share. Analysts have predicted that Virgin Blue would grow to reach a third of the market until next year. The success of the Virgin Blue’s new business model is based on the balance between affordable airfares and company’s profitability. This model leaded to a new consumer behavior, forcing QANTAS to study the new market niche and consequently study the feasibility of opening a new low-cost airlines. The aim
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share. The company looks for ways to lower its cost position and these include economies of scale, experience curve effect, improving process efficiencies, and outsourcing. Low-cost leadership means low overall costs, not just low manufacturing or production costs! The aim is to make the achievement of low-cost relative to rivals the main focus of the company’s strategy. A good example of a company pursuing this strategy would be Ryanair. With a differentiation strategy the company
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