17/08/2015 Learning objectives • At the end of this lecture you should know; – How segmentation applies to social marketing – Be able to list the most common segmentation bases used in social marketing – How to identify the stages in the Prochaska and DiClemente (1997) model of segmentation – Be aware of the ethical implications of targeting in social marketing – Understand the concept of positioning in social marketing. – Be able to identify and develop different positioning statements
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regulation, and a country’s economic dependency on alcohol and/or tobacco production” are factors. The factors are accepted as possessing an impact on the amount of average tobacco and alcohol consumption in a given country. The legal drinking age in Europe is 18
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Industry Overview: Craft Breweries & Microbreweries Craft breweries and microbreweries produce beer in limited quantities when compared to large breweries (generally under 10,000 barrels per year) and usually distribute their beer within a limited geographic region. Craft breweries often specialize in specific styles of beer, and focus on providing customers a superior product, using traditional brewing techniques. Certain craft breweries sell beer directly on their premises, and are called brewpubs
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The impact of health and health behaviours on educational outcomes in high-income countries: a review of the evidence Marc Suhrcke, School of Medicine, Health Policy and Practice, University of East Anglia, United Kingdom Carmen de Paz Nieves, Fundación Ideas, Madrid, Spain ISBN 978 92 890 0220 2 Keywords HEALTH BEHAVIOR - HEALTH STATUS - EDUCATIONAL STATUS - RISK FACTORS - SOCIOECONOMIC FACTORS - REVIEW LITERATURE Suggested citation Suhrcke M, de Paz Nieves C (2011). The impact of health
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and weaknesses, and summarizes the estimated prevalence of FAS produced by each of these approaches. The maternal risk factors associated with FAS and other alcohol-related anomalies include advanced maternal age, low socioeconomic status, frequent binge drinking, family and friends with drinking problems, and poor social and psychological indicators. Overall, the available literature points to a prevalence rate of FAS of 0.5 to 2 cases per 1,000 births in the United States during the 1980s and 1990s
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Business plan: COMPANY: Blenz is a Canadian coffee company. The first Blenz coffee shop was opened in 1992 in Vancouver on the corner of Robson and Bute Street. Blenz has since grown to over 60 locations across British Columbia, Japan and the Philippines. Currently Blenz is planning to move into a new market providing affordable fresh coffee and other beverages to people every day. MISSION STATEMENT: Blenz Coffee has simple philosophy: use premium ingredients in beverages while striving
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HB 490 Introduction to Wine Lesson 1: Wine and Health, Wine in History, Wine and Culture, and Serving Alcohol Safely In Vino Sanitas? Wine (and other alcohols) and Health The French Paradox 60 Minutes segment in 1991 Mounting epidemiological evidence that moderate consumption of alcohol is associated with Reduced risk of death Particularly by coronary disease Red Wine was apparently most beneficial The “J” shaped curve 1 Societal Attitudes The French Paradox
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Company Barokes Wines are the inventors of the Vinsafe wine packaging technology that allows wine to be canned with longevity and stability. The idea of wine in a can is exploiting the marketing potential for a new Ready to Drink Wine (RTDW) category among Generation X and Y. Barokes recognizes that consumers, especially Generations X and Y, are accepting ready-to-drink beverages such as spirits with a soft drink base and RTDW is taking advantage of this growing market. The Vinsafe technology
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liquor stores and bars. Heaven Hill Distilleries, which owns over 50 different liquor brands, only features two vodkas in its entire lineup. With their premium brand “High Rise Vodka” covering the premium market, Burnett’s is free to market to the lower end of the market
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where our problems are most striking; life expectancy in Flint is 15 years less than in a neighboring zip code, that’s saying something. There is no magic medicine for lead, and for a time span of 18 months, the people of Flint were drinking this water while being told by their government to relax. This 18 months seems to be an eternity in the developing nervous system of a child. Fixing Flint will take more than just a short-term investment in all areas. With a high childhood poverty rate, the most
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