• Avg Growth Rate : 8% per annum for five years • Despite declining global trends, the value and volume figures for 2009 stood at 40.6 Billion units and INR 54.6 billion. • The rate of growth was 8.5% in value and 15.4% in volume. • Premium Watch Segment Growth Rate : 20% p.a. • First Company: HMT launched in 1960‟s • Titan, a TATA and TIDCO joint venture started in 1984, is currently the top player of the Indian market. • After 1992 liberalization, Timex was the first off-shore brand to step
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financial institute 23. mutual fund 24. Privatization insurance, road, ports etc. 25. waste management 26. trade union movement in India 27. labour welfare scheme 28. working capital management 29. cash management / fund management 30. importance of budget 31. invisible exports 32. tourism industries 33. brand equity 34. bench marking 35. co-operative movement in Agro-product 36. marketing Agro-product 37. DOT COM company in future 38
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2012 1. There are many features of the Indian market that made it an attractive domestic market for Tata Motors. India had good economic conditions in the year 2004. They had a growth rate of 8%, their gross domestic product (GDP) grew 4.3% in fiscal year 2003, and the GDP was expected to grow 11% in fiscal year 2007. According to Goldman Sachs, India will have the highest growth rate in GDP in comparison with other emerging economies until 2045-2050. It was also expected that in 2009, 60% of India’s
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Topic: Apply the Porter's five forces model on Automobile Industry and analyse the attractiveness of the Industry for Investment purpose Evolution of Porter's Five Forces Model Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was
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vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's largest bus manufacturer. TATA Motors in 2005 was ranked among the top 10 corporations in India. In 2010, TATA surpassed Reliance to win the coveted title of 'India's most valuable brand' in an annual survey conducted by Brand Finance and The Economic Times. The company's 24,000 employees are guided by the vision to be "best in the manner in which we operate best in the products we deliver and best in our
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Chapter 1: Introduction This dissertation proposes to evaluate the marketing strategies, brand perception and consumer behaviour pattern as regards fairness products for South East Asia and the Indian sub continent. This topic was chosen in order to analyze the manner and the reason fairness products have such a huge market in India followed by the other Asian countries. Incidentally, India is the largest market for fairness products in the world. These products have created a niche for themselves
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started producing colorful and unique pattered designs for luggage, bags, sports bags and handbags; and after the success of the first product line and their economic growth, they decide to expand, creating new products such as: wallets, purses, computer and cell covers, scarves, beach accessories, lunch bags and jewelry. The company growth was consistent until 2014 when the revenue of the company fell by 1% and the net income decreased around 15%. The customer traffic was declining and new customers
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iconic brands with a great heritage and global presence, and increase the company’s business diversity across markets and product segments.- Tata Motors, in April 2008. “If they run the brands as a British company and invest properly in new product, it will be successful because they are still attractive brands.”- Charles Hughes, Founder, Brand Rules LLC, in 2008. “Market conditions are now extremely tough, especially in the key US market, and the Tatas will need to invest in a lot of brand building
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offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country profiles
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1) Introduction to the research topic In recent times business environment has changed at the very rapidly. Effect of globalization and liberalization of global economy have changed the functional areas of business. In recent years due to high market competition, various new techniques of business development and marketing have been developed. Use of latest technology for developing business has given birth to E-retail. E-retailing, also known as e-tailing is nothing but shopping through the internet
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