Global Market Structure of Luxury Watches Economics Project by YSR Raghav(14070) Introduction History and Evolution of Time Keeping Machines Watch is a small time keeping machine, historically worn on the wrist or attached on a chain carried in the pocket or around the neck for convenience. Timekeeping has a history dating back to ancient times. The first watch in the 15th century made was spring powered and was strictly mechanical, but with the technological advances this mechanism was replaced
Words: 2468 - Pages: 10
online presence for luxury brands By Florian Risch Introduction Not all that long ago online retailing was a very uncommon distribution channel for the luxury industry. To many luxury managers, there was no space for luxury products on the world wide web and therefore have been hesitant to move online. Notable international brands such as Versace and Prada did not have corporate websites until 2005 and 2007, respectively1. They mainly feared that selling online and luxury contrasted strongly
Words: 2349 - Pages: 10
Brand Analysis- Ferrari EXECUTIVE SUMMARY Ferrari is known and is highly valued everywhere in the world. From the US to Japan, from Germany and Switzerland to India, to France, Australia, New Zealand, Russia, Brazil and Argentina. THE BRAND Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles in 1947
Words: 2582 - Pages: 11
[pic] CHAPTER 1 INTRODUCTION INTRODUCTION The automobile industry is one of the largest industries in India as in many other countries. It plays a major role in the growth of economy in India. The automobile industry in India is the ninth largest in the world with an annual production of over 2.3 million units in 2008. The industry comprises automobiles and auto component sectors, which encompass passenger cars, two-wheelers, three-wheelers, tractors, commercial vehicles, multi-
Words: 14693 - Pages: 59
Burberry Group plc © MarketLine Page 2 Burberry Group plc Company Overview COMPANY OVERVIEW Burberry Group plc (Burberry or 'the group') designs, produces and sells luxury products across women’s and men’s apparel and accessories, and beauty categories. The group operates in Asia Pacific, Europe, Middle East, India and Africa (EMEIA), and the Americas. It is headquartered in London, the UK and employs around 10,000 people. The group recorded revenues of £2,329.8 million (approximately
Words: 1683 - Pages: 7
the rising purchasing power of the Indian middle class population. This USD 8 billion industry has been growing at 30% compound annual growth rate. According to a Cushman and Wakefield report, the demand for residential spaces is forecasted to hit 4.25 million units while the demand for office spaces is expected to hit 400 million sq.ft. between 2010 and 2014 in India. Another major segment is contract furniture which is driven by the increasing hotel developments and tourism demand in the country.
Words: 5446 - Pages: 22
Case Study: Harley-Davidson -Analyse Harley-Davidson resources and capabilities, and identify its key strengths and weaknesses - Analyse the international competitive environment in which Harley-Davidson is operating to identify its main threats and opportunities. Recommend a forward strategy for Harley-Davidson, which addresses these issues. International Management Individual Assignment Table of Contents 1. Introduction 3 2. Harley Davidson Overview 4 2.1. Harley-Davidson Current
Words: 3108 - Pages: 13
Kingfisher Airlines Limited Case Kingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries
Words: 2486 - Pages: 10
established as a limited partnership with Del Vecchio as one of the establishing partners in Agordo, Italy in 1961. Luxottica’s recognition started from 1971 with its internationalisation strategy merging global acquisitions of retail chains and robust brand development. The founder of Luxottica Leonardo Del Vecchio took part in the Milan optics, optometry and ophthalmology international exhibition. Thats when Del Vecchio saw the significance of having direct control over distribution and started distributing
Words: 2550 - Pages: 11
experimenting, it will give you newer options and finally it will make your dreams come true. Then in 1991, under the leadership of Shree PV Narasimha Rao, India embraced Liberalization and Globalization. Since then India has become a hub for various brands ranging from Panasonic and Suzuki to Sony, Mercedes, Audi and what not. Today, India, popularly known as the land of snake charmers in the West, is undergoing a massive transformation and charming the world with its 3D effect- Democracy, Demography
Words: 2206 - Pages: 9