Strategy for UNIQLO in India | Class: Global Strategy - Optimizing your Global Footprint | Professor: Mark Roeske | Students: Hidenobu Hayakawa Nagasaka Sohta Nguyen Thanh Thi Phuong | | Waseda Summer Intensive , August 2012 | Final Report | | CONTENTS Executive Summary PART I/ UNIQLO and Apparel Industry * Overview of UNIQLO business
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taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four passengers it seats. But for the 350-millionplus middle class of India, Tata Nano, the world's cheapest car at $2,000, is a cause for exhilaration and for the first 100,000 lucky customers drawn via lottery, it's a dream come true. A century after Henry Ford put America on wheels with the Model T; the affordable Tata
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Product Category – Sedan Product – Audi A3 TG – SEC A 1 only , Traditionally wealthy families, Corporate executives, Landlords, politicians & Bureaucrats Brand Communication – Next Big Audi Main tagline is Lead by technology… Campaign Objective – Awareness & Buzz Strategy – WOM , IMC and lifestyle events…alliance with android…. Audi outlined its future goals regarding this while debuting a 10.2 inch Android tablet designed specifically for in-car use. Called the Mobile Audi Smart
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5-7 | 5 | Question 4 | 8-9 | 6 | Conclusion | 9 | 7 | References | 9 | Introduction Luxottica is an Italian firm who designs, manufactures and distributes prescription and luxury eyewear products. It has many in house brands such as Ray Ban, Oakley, Vogue, etc and holds licences for many high fashion brands such as Burberry, Prada, Polo Ralph Lauren, etc. Since 1971 the company has followed visionary internationalisation strategy through numerous acquisitions throughout the world. Through
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and welcomed. When a luxury comes for free, what you get back is enormous guest satisfaction and loyalty. Promotion: "India by Oberoi" campaign promises India in luxury at exotic locations which invokes a feeling of excitement to explore and a welcoming gesture for the tourists. Physical Evidence: Bearing a blend of traditional and colonial style, the rooms are done up with traditional Indian art and handicrafts. The stay at Oberoi ensures that there is no compromise on luxury, so a perfect balance
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g. Landscape……………………………………………………………………………………………………..9 3) Entry In Singapore: Market Feasibility Study……………………………………………………………10 h. Design …………………………………………………………………………………………………………10 i. Bold and Loud Brand Promotion …………………………………………………………………10 j. Rapid Growth of High-end Female Market………………………………………………….10 k. Price Barriers and Distribution Channels……………………………………………………..11 l. Overview…………………………………………………………………………………………………….11 m. Market Challenges and Opportunities…………………………………………………………11
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to HSBC in February 2009, Japan was the final destination of 45 percent of luxury goods sold worldwide. According to Claudia D’Arpizio, Japan is the world’s largest market, consisting of the highest per capita spending for luxury goods. Japan is known for a group-oriented culture, which creates pressure for its citizens to possess luxury, status-driven products such as Louis Vuitton (LV). This makes the Japanese luxury market easily penetrated by new and innovative fashions. According to Davide
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Table of contents Executive summary 2 Companies profile and History. 3 The company’s proposition. 3 Chronology in introducing products, and other landmarks 3 Plants for manufacturing: 4 Land marks 4 Choosing Brand 5 Main Competitors 6 SWOT analyze Hero Motor Corp 6 Macro Environment 9 Consumer Behaviour. 9 The buying decision behavior for buying 10 Marketing plan, strategy (BCG’s and SBUs 10 Pricing 11 Channels of distribution 11 Promotion Mix 12 Executive summary Company
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have been realized by the Louis Vuitton brand while located in Japan, and the specifics to the Japanese luxury market. A review of how the Louis Vuitton brand first entered the Japanese marketplace, the cultural aspects related to social status and luxury goods, which that have helped with the sales growth for the company’s products. Along with tactics embraced later on to strengthen its brand will also be reviewed. The appeal of the Louis Vuitton luxury high priced product, and how the French
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had started, through film, TV and magazines. By the 1970's stores were opened in London, Paris, Palm Beach, Hong Kong and Tokyo. It has turned into a genuinely worldwide extravagance brand. This report would give a brief account on the background of Gucci, growth of Gucci and then state various activities the brand has engaged in, which have helped it to stay so relevant. The report would then show a pestle analysis of the company, the porter’s five
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