ITC’s portfolio of products and services is represented by over 50 energetic Brands in a range of more than 650 stock keeping units (SKUs). 3. Distribution Network: ITC’S products are available in over 6 million retail outlets in the country. Its formidable Distribution organisation directly services more than 2 million of these retail outlets. It used its experience of transporting and distributing tobacco products to remote and distant parts of India to the advantage of its FMCG products. 4. Environmental Friendly:
Words: 1465 - Pages: 6
Case Report Title of case analysis : MULTINATIONAL GOODFOOD Name Time Managers Date 14/09/2015 Summary Multinational Good Food is look The problem (a concise one-sentence statement (seven to nine words). Must contain “doer”.) A) People Name, job title, age Number of years experience, if relevant Experience or influence Additional facts, if relevant Name, job title, age Number of years experience, if relevant Experience or influence Additional facts, if relevant B)
Words: 1727 - Pages: 7
new product is necessary for the success of the new item. By implementing all of these factors within a marketing plan, any company or business may strive to be boundlessly prosperous in its given field. Business Overview Louis Vuitton, the brand, and the person, share humble beginnings. At the tender age of sixteen, Louis Vuitton began working as an apprentice in Paris, France in 1837. In a period when transportation occurred primarily by trains, boats, and carriages, luggage underwent a significant
Words: 6736 - Pages: 27
boost the market size of the Indian wrist watch industry to the value of 150 billion rupees by 2020 from the present value of 50 billion. A REPORT by the industry lobby group Associated Chambers of Commerce and Industry of India(ASSOCHAM) says that the wrist watch market in India is set to grow at the rate of 15 per cent during the next five to seven years, driven by the youth and premium segment of consumers. Some customers look out for features such as fashion appeal, technology, sophistication
Words: 486 - Pages: 2
Zara has the competitive advantage to be sustainable. In order to maintain that advantage and growth they must confront certain challenges that face traditional retailers in the apparel industry. I will talk about the industry leader of fashion follower, ZARA and discuss the success the famous brand. Sincerely, Frank Li Executive Summary As we all know, as a fast fashion, Zara is always growing. It has the potential for sustainable growth due to its competitive advantage and its ability to face the challenges
Words: 2103 - Pages: 9
identify organizational strengths and weaknesses, environment opportunities and threats (Waddell et al. (2011, p. 313).The one of the main strength of Hyundai is their growing brand reputation all over the world in automotive industry. In 2012, Hyundai’s brand value grew by 24% to US$ 7.43 billion and became the 53rd most valuable brand in the world (Interbrand, 2013). Another way of Hyundai increasing their competitive advantage, is through investing in product research and bringing the latest technologies
Words: 1771 - Pages: 8
Country Evaluation & Market entry strategies With respect to Fashion Industry in India -By AMEYA DESHMANE PGDM-RM-(54) ACKNOWLEDGEMENT I would like to thank Prof. Thomas Matthew for his valuable guidance and advice. He not only suggested the Country Evaluation & Market entry strategies for the project but also contributed to the various attributes to be added in order to make a successful report. Index | Contents | Page number | 1 | Introduction | 4 | 2 | Country Evaluation
Words: 1576 - Pages: 7
5.1 Product category 12 5.2 Type of product 12 5.3 Three levels of product 12 5.3.1 Core product 12 5.3.2 Actual product 13 5.3.3 Augmented product 13 5.4 Branding and strategies 14 5.4.1 Brand positioning 14 5.4.2 Brand name selection 14 5.4.3 Brand sponsorship 14 5.4.4 Brand development 14 5.5 Packaging 15 5.6 Labelling 15 6.0 Target Market Analysis 15 6.1 Market segmentations 15 6.1.1 Psychographic segmentation 15 6.1.2Demographic segmentation 16 6.1.3 Geographic
Words: 4158 - Pages: 17
UNIVERSITE CATHOLIQUE DE LOUVAIN Louvain School of Management LLSMS 2062 European Business Report on Renault’s Strategy in India Professor: E. Cornuel Students: Barbier Théodora Cheffert Pauline Jadoul Thibault Kerstenne Nola Munster Diana Nguyen Kathy Academic year 2014 -2015 What other cars to introduce? Lower end of the market? Regarding the highly saturated lower end of the market, the launching of an ultra-cheap car does not seem to be the best strategy. Indeed, Suzuki and
Words: 2098 - Pages: 9
MARUTI SUZUKI Maruti Udyog Limited (MUL) : established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on Suzuki alto kei. Maruti Udyog Limited was renamed as Maruti Suzuki India Limited . (17 Sept. 2007,) The company's headquarters are located at “Plot no.1 Nelson Mandela Road, Vasant Kunj, New Delhi-110070. It has two plants for Manufacturing facility:- Gurgaon Manufacturing facility Manesar Manufacturing facility 4. GURGAON PLANT Three fully
Words: 10019 - Pages: 41
