Luxury Brand Growth In India

Page 21 of 50 - About 500 Essays
  • Premium Essay

    Nano

    the world. It is sold in home country India around Rs 1- lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People’s car“which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching

    Words: 5922 - Pages: 24

  • Premium Essay

    Indian Soft Drinks Market Dilemma

    early 80’s—the entry and exit of Coke India has proved to be perhaps the toughest battle ground for the Cola giants. Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%.    Up till 1977, Coca-cola was the leading soft drink brand in India. But due to norms set by the Foreign

    Words: 1509 - Pages: 7

  • Free Essay

    Air Travel Report

    Shaping the future of travel in India The big FOUR travel effects January 2013 Shaping the future of travel in Asia Pacific 2 Contents Foreword The potential of the Indian traveller Low penetration of travel The Me Effect: Changing types of travellers The growth of the business traveller The female business traveller The VFR traveller The young traveller The Red Tape Effect: the breaking down of barriers to travel Barriers still impeding Indian travellers The Leapfrog Effect: technology

    Words: 5606 - Pages: 23

  • Free Essay

    Strategic Management

    MIDDLESEX DUBAI | Luxury Fashion Industry | ALE 3 Alternative Assessment | | Shaista Rehman – M00223578Said Hayat – M00290099Jad Aoun – M00282219 | April 3, 2011 | A report for MBA4641 – Dr. Cedwyn Fernandes Word Count: 3629 | CONTENTS INTRODUCTION 3 PESTEL ANALYSIS AND THE MAIN CHARACTERISTICS OF THE LUXURY FASHION 4 MARKET SEGMENTATION 8 Haute Couture- Luxury Brand 9 High Fashion - High Cost 10 Exclusive Expensive Haute Couture Fabrics 10 Ready-to-Wear (RTM) -

    Words: 3672 - Pages: 15

  • Free Essay

    Haier Case Study

    INDEX |Contents |Page Numbers | | | | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA

    Words: 8513 - Pages: 35

  • Premium Essay

    Crm in Hotel Industry

    the project and people who have willingly helped me out with their abilities. * Group members INDEX 1. CRM introduction 2. Architecture of CRM 3. Hospitality industry 4. Classification of industry 5. Top players in India 6. Challenges for hospitality industry 7. Customer management in hotel industry 8. Research framework 9. Technology and CRM 10. CRM software for the hotel industry 11. CRM in Oberoi hotels 12. CRM in TAJ hotels 13. CRM

    Words: 9495 - Pages: 38

  • Premium Essay

    Coach Case

    Kris Wackt (594101) BUS499AA Strategic Management February 15, 2015 Coach, Inc. in 2012 - Case Study 1. What are the defining characteristics of the luxury goods industry? What is the industry like? The luxury goods industry has a handful of defining characteristics which include price, quality, style and reputation. The price does not seem to be the key differentiator among competitors in this market, but it certainly helps increase sales volume given the other defining factors. Quality

    Words: 3206 - Pages: 13

  • Premium Essay

    Marketing in Global Economy

    understood the fact that selling its product in such a big country is not easy. China, India, Brazil, these emerging marketing are constantly being target as business people alike know that these market are extremely attractive. The fact that wine growth rate was at 20% annually, India in its own way became an attractive market for Wine producers and exporters. Opportunity thrives throughout urban cities of India, Mumbai, New Delhi and Banglore. However, risk such as government protectionism regime

    Words: 4461 - Pages: 18

  • Free Essay

    Consumer Perceptions and Behaviour

    College of Engineering Coimbatore. Pin Code – 641 107. Tamil Nadu State, India. Dr. K. M. MURUGESAN, Assistant Professor in Business Administration Alagappa Government Arts College Karaikudi. Pin Code – 630 003. Tamil Nadu State. Dr. R. GANAPATHI, Assistant Professor in Commerce Directorate of Distance Education Alagappa University, Karaikudi. Pin Code - 630 003. Tamil Nadu State. Abstract In recent days India is witnessing a change in consumerism. The market is now predominantly consumer

    Words: 8515 - Pages: 35

  • Premium Essay

    Study on Pricing

    generation turnover for them. Past records say prices were determined by forces of demand and supply i.e. consumers and producers and that is the leading aspect of most of the economies in many countries. Now alike many other things, development, growth and education of consumers has reshaped the pricing panorama. Thus the pricing the FMCG product has become more multifaceted with rise of retail stores. Like traditional pricing the pricing for FMCG in organized retail stores is also difficult

    Words: 592 - Pages: 3

Page   1 18 19 20 21 22 23 24 25 50