situation. 2009, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write to IBS Center for Management Research (ICMR), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: info@icmrindia.org www.icmrindia.org LDEN/063 MS Oberoi and His Legacy “My life has been achievement-oriented. I started off as a coal clerk at the Cecil Hotel in Simla. But I always had dreams and I worked my way at fulfilling
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LVMH: King of the Luxury Jungle SEPTEMBER 2009 Profit from temporary W&S woes to bag the stock at discount prices LVMH is the strongest player in the luxury goods industry, a giant in an industry where fixed costs make scale paramount; the only "two-legged" balanced player, leading with mega-brands in both Leather Goods and Wines & Spirits; enjoying stable group EBIT margins as a consequence Champagne consumer demand weakness, de-stocking and oversupply in 2010 are well understood; W&S
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drive traffic, improve profitability and broaden restaurant appeal to the widest possible consumer base. Now, this snacking trend has grown into a worldwide phenomenon, driven by growing consumer demand for variety, value, portion control, small luxuries and new dining experiences. The trend is particularly evident in fast food, led by McDonald's and its success with specialty beverages in the US, desserts in developing markets and snack-size items system-wide. The trend offers a variety of benefits
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http://www.wikinvest.com/stock/Hershey_Foods_(HSY) Possible industry: Affordable luxury The global chocolate industry has been in a moderate growth trajectory since the last five years. This growth is largely fueled by the increased global demand for premium chocolate. The major developing countries such as China and India are expected to offer great opportunities to the global chocolate industry; thanks to the use of chocolate as a functional food. Organic and fair trade chocolate is a rapidly growing
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Ginger: Smart BasicsTM Roots Corporation Limited develops and operates a fast-expanding chain of economy hotels across India under the “Ginger” brand. There is currently a lack of competition in the branded economy hotels segment and Ginger is the only branded economy hotel chain in India. The Ginger hotels are built around a concept that provides facilities to meet the key needs of today’s traveler, at affordable rates. Ginger faces challenges in different aspects of its business as it aims
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JOSEPHPANKAJ KUMAR BOTHRAPRIYOJEET KUMARPRIYANKA SHARMA | Submitted to: | KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES OVERVIEW OF CASTROL: Castrol India Limited (CIL) started its business operations in India way back in 1919 and established itself as a dominant brand in the premium automotive lubricants segment over a period of time. Prior to liberalization of the Indian economy in 1991, CIL, like other private sector players in the Indian lubricants industry
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CHAPTER I INTRODUCTION & THEORETICAL BACKGROUND OF THE STUDY 1 1.1 Introduction in to the topic and justification for choosing the topic A market potential forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments. The facts are sobering: the majority of small businesses fail within five years of starting up. While
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Lessons from some of the World’s Most Exclusive Brands. By Conor Carroll, Kate Hurley & Ann Treacy, University of Limerick. Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications, excellent product/service quality, but above all these brands have to try to remain fashionable, which is notoriously difficult. Gucci, Louis Vuitton and Vertu are three successful so-called luxury brands, that retail to the high-end market. Both Gucci
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ASSIGNMENT COVER SHEET Electronic or manual submission UNIT mkt3601 Marketing Strategy CODE TITLE | NAME OF STUDENT HETTIARACHCHI DILHAN (FAMILY NAME FIRST NAME) | STUDENT ID NO.GODRD21 10367342 | NAME OF LECTURER Mr Sanjika Perera | DUE DATE6/12/2014 | Topic of assignmentPROJECT ( TWOS FRAMEWORK) | Group or tutorial (if applicable) | CourseBachelor of Business | CAMPUSacbt | I certify that the attached
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Operators in India Submitted to: Prof. Bijal Mehta Submitted by: Mayur Peswani (A-38) Rahul Purswani (A-39) Shivangi Agarawal (B-01) Tania Patel (B-41) In-Depth Analysis Of Major Tour Operators in India Submitted to: Prof. Bijal Mehta Table Of Contents Tourism Marketing Management 0 0 Tourism Marketing Management 2 Latest facts and figures of tourism sector (till Jan,2015) 4 Direct contribution of tourism and hospitality to GDP 4 Foreign tourists arriving in India 5 Foreign
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