economy,as well as increasing efforts in business oriented policies and eradication of trade barriers has resulted in the urbanisation of these markets. Another important aspect being the economic hit taken by the developed countries which has made brands shift their focus on the emerging countries market. (BBC News,2013) It is one of the most significant trends seen on the global level. The annual consumption of emerging markets by 2025 will reach $30 trillion and account for nearly 50% of the world’s
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INDUSTRY REVIEW REPORT SUBMITTED IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREEOF BACHELORS OF BUSINESS ADMINISTRATION BY: T. Samuel (1211643) Yash Singh Dabi (1211646) Aakriti Tyagi (1211647) UNDER THE GUIDANCE OF Prof. Nagendra Nayak Department of Management Studies CHRIST UNIVERSITY BANGALORE 2013 DECLARATION We, T.Samuel Pongen, Yash Singh Dabi and Aakriti Tyagi hereby declare that the industry review report on the performance of the FASHION
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EXECUTIVE SUMMARY Luxury branding is a whole new ball-game altogether, both from the perspective of the marketer as well as the luxury consumer. It therefore becomes important to view it both in relation and isolation from the ‘regular’ goods marketing. To achieve the above objective, we first look at how luxury goods are different from regular goods and then go on to explore some facets and trends of the luxury goods as well as their market and consumers. This finally sums up into a SWOT analysis
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on Manohar M. M. Iyer XMBA – 19 VAS2010XMBA15P005 December 20, 2012 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand Prepared by: Manohar M. M. Iyer, VAS2010XMBA15P005 Page 2 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand Contents 1. Disclaimer note: ...................................................................................................................................
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in Ambience Mall in New Delhi — we can't be seen. Dilip Kapur and I meet and exchange passwords, read pleasantries. Dressed casually in a linen shirt and loose jeans, the only thing that are a secret-mission giveaway are his sunglasses. True to his brand, the man carries a Hidesign casual leather bag. This is Hidesign's newest outlet and Kapur is keen to find out how it is doing. He also wants to figure out if its intensive six-month training programme for the shop floor assistants is working. "We
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CASE STUDY: LOUIS VUITTON IN INDIA Louis Vuitton in India | Jitesh Anand 1. INTRODUCTION: Luxury Brands in India If it was few decades ago, there was a very limited scenario one could see with respect to the luxury market in India. Those days luxury market was associated with the rich class and with very few upper-middle class people. However, with the involvement of number of international luxury brands in the country, the shape of the luxury market in India has undergone a dramatic transformation
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engine of growth with substantial and growing contribution to the Indian economy. It is the Company’s belief that by making societal value creation a core strategic purpose, it has laid strong foundations for a future-ready corporation – an exemplary national enterprise committed to building enduring value for its stakeholders. This commitment is manifest in many ways — in its strategy to pursue multiple drivers of growth to make a multi-dimensional contribution to economic growth; in the creation
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the financial attainment in the high fashion industry. The report will be seeking to identify important facts and figures around the business to recommend the best course of action to expand the chain. This report seeks to provide an analysis of the luxury accessories store by undertaking a strategic audit. The report will consider going on to any feasible strategic possibilities in worldwide expansion. 2.0 Situational analysis 2.1 Macro and Micro Environment According to Bradley (2005), Pestle
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composite of sales, profits, assets & market value 6 Awards & Accolades (1) • ITC was awarded the prestigious ‘World Business and Development award 2012’ for its transformational rural initiatives in social and farm forestry programmes in India. It was the only Indian company to
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USHA fans Survey Data Questions 1. What do customers look for in a luxury fan? 2. What does Usha have to offer to consumers? 3. Which is the best selling brand? 4. Will high priced luxury fans with hi tech features of about rs 30000 do well in the market? 5. Why do customers prefer brands other than Usha? 6. Which are the biggest competitors in the luxury fan market? 7. What type of pedestal fans are sold and how many? Data USHA outlet, Kalkaji 1. Features customers
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