Course code Course title Type of course Level of course Department in charge Year of study Semester Number of credits Lecturer Email of the lecturer Prerequisites Form of studies Teaching language GRAV009 Advanced Topics in International Marketing Compulsory Graduate Graduate school 1 2 st nd 6 ECTS; 36 hours of class work, 126 hours of self-study Prof. Dr. Hemant Merchant hemant.merchant@yahoo.com Marketing, International Marketing; Programme requirements (pre-reading) Consecutive (Evenings
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Western Michigan University ScholarWorks at WMU Honors Theses Lee Honors College 12-10-2010 Harley-Davidson, Inc.: A Strategic Audit Sheila Lenz Western Michigan University Follow this and additional works at: http://scholarworks.wmich.edu/honors_theses Part of the Accounting Commons, Sales and Merchandising Commons, and the Strategic Management Policy Commons Recommended Citation Lenz, Sheila, "Harley-Davidson, Inc.: A Strategic Audit" (2010). Honors Theses. Paper 1853. This Honors Thesis-Open
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1 Introduction Whenever we see the ‘swoosh’ logo in television, websites or at our home embedded on various footwear, apparel or sportswear products we remember of the brand that has been leading the market of sportswear for a long time- Nike. Nike, inc. is a public traded footwear, apparel, equipment and accessories supplier which is based in the United States. Nike is one of only two Fortune 500 companies having headquartered in Oregon in the Portland Metropolitan area. In 1964 the company was
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Spirits has a very strong and wide portfolio of spirits with 21 of its brands selling more than a million cases a year. The company enjoys a strong 59% market share for its first line brands in India. United Spirits has a well established manufacturing and distribution footprint comprising of 37 owned manufacturing units, 57 contract manufacturing tie-ups and distribution network covering almost 98% of the sales channel in India. The company has grown rapidly over the years through several acquisitions
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make recommendations about the strategic actions that Deere & Company should take in the future. Keywords: [Click here to add keywords.] Comprehensive Business Analysis on Deere & Company When it comes to farming and agricultural machinery, no brand is more recognizable than the trademark green and yellow color combination on a John Deere tractor. More commonly known as the John Deere Company and its New York Stock Exchange ticker symbol, DE, Deere & Company has emerged into an industry leading
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Marketing Strategies used by Tanishq Executive Summary An Indian Brand, which can make big in the global market, is Tanishq from Tata Group of Industries. Tanishq is India’s largest, most desirable and fastest growing jewellery brand in India. Tanishq today is India’s most aspiration fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or colored gems and a wide range of equally spectacular jewellery
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Organization ……………………………………………. 24 4.3 Contingency Planning ……………………………………………… 25 5.0 Conclusion …………………………………………………………. 25 Reference……………………………………………………………… 26 1.0 Executive Summary SoRen Tea is a new start-up company that aspires to bring a brand of gourmet tea to people at reasonable price. The two founder’s sisters, Sonnia Shields and Rena Williams of the company have recently entered the Specialty Tea market, and are looking for better ways to promote the company. SoRen Tea selects only
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2 Graduate Thesis By Teia R. Merring Copenhagen Business School Strategic and financial analysis and valuation of B&O 0 1 Executive Summary................................................................................2 Introduction............................................................................................6 1.1Motivation.................................................................................................................. 6 1.2Problem Specification
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showed signs of strengthening, with US economy speeding up, but the environment in the Euro zone remained weak with some early signs of improvement. GDP growth in China and India were low as compared to the high growth rates in the past. GLOBAL AUTO INDUSTRY: US, China and Europe The global auto industry recorded a surge in sales with impressive growth, with strong demand in the world’s top two automobile markets – China and the US. The automotive industry in the US came back to strength, supported
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Available ONLINE www.visualsoftindia.com/journal.html VSRD-IJBMR, Vol. 1 (6), 2011, 348-361 RESEARCH ARTICLE RESEARCH ARTICLE A Study of Buying Behavior and Brand Perception of Consumers in Shopping Malls 1 M. Yaseen Khan* and 2SM Tariq Zafar ABSTRACT In India Shopping Malls industry is upcoming industry worth Rs 17000 Cr. In NCR (National Capital Region) Gurgaon is the most favorite place for the shopping malls. M.G. (Meharuli – Gurgaon) Road is the place for all famous shopping
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