9-706-411 REV: NOVEMBER 21, 2006 PANKAJ GHEMAWAT CARIN-ISABEL KNOOP DAVID KIRON AmorePacific: From Local to Global Beauty In 2005, Suh Kyung-Bae, President and CEO of South Korean cosmetics company AmorePacific, surveyed a map in his office in downtown Seoul: We have held off major multinational players, the L’Oréals and Estée Lauders, in Korea and are competing successfully with them around the world. We went to France, the Mecca of beauty products, and developed the #4 fragrance in
Words: 12002 - Pages: 49
Case study: Zara, Fast Fashion from Savvy Systems Introduction The poor, ship-building town of La Coruña in northern Spain seems an unlikely home to a tech-charged innovator in the decidedly ungeeky fashion industry, but that’s where you’ll find “The Cube,” the gleaming, futuristic central command of the Inditex Corporation (Industrias de Diseño Textil), parent of game-changing clothes giant, Zara. The blend of technologyenabled strategy that Zara has unleashed seems to break all of the rules
Words: 5484 - Pages: 22
Annual report 2010/11 burberry An iconic british luxury brand established in 1856 leverages its rich heritage, proven strategies and talented team to assure sustainable, profitable growth on a global scale Contents 4 8 12 18 22 28 44 54 58 66 68 71 76 86 87 88 89 90 91 92 93 Financial highlights Chairman’s letter Chief Executive Officer’s letter Executive team Burberry Group overview Strategy Business and financial review Risk Corporate responsibility Board of Directors Directors’ Report
Words: 56964 - Pages: 228
iWatch'Situation'Analysis'Articles' ' ! Readings!for!Week!3!Class! ! ! You!are!asked!to!READ!ALL!of!the!articles!included!in!this!attachment!prior!to!coming!to!class!in!week! 3.!!Please!bring!a!copy!with!you!to!class!in!week!3.! ! Assume&the¤t&timeframe&is&before&the&launch&of&the&apple&watch.& ! There!have!been!many!rumors!that!Apple!may!be!considering!the!launch!of!a!wearable!device!such! as!an!iWatch.!!Wearable!computing!appears!to!be!the!latest!trend,!as!many!devices!have
Words: 8824 - Pages: 36
Gabriel et Valentin, pour leur soutien et leur patience. Merci de m’avoir fait découvrir votre entreprise et votre secteur d’activité. Sans eux, ce mémoire n’aurait probablement jamais vu le jour. Je n’oublie pas non plus Monsieur MAO Ang, Directeur marketing de marque Annil (Chine), et Monsieur Ronnie L.H. Poon, assistant du vice-président de Citi International HongKong qui ont gentiment accepté de répondre à mes questions en prenant sur leur temps. Madame Fontaine Christelle, store manager chez Sergio
Words: 18481 - Pages: 74
MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore
Words: 39383 - Pages: 158
http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of
Words: 153860 - Pages: 616
9 10 11 12 13 14 15 16 Introduction to International Marketing The International Marketing Environment The International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing Service Strategies for International Marketing International Channels of Distribution and Logistics
Words: 24769 - Pages: 100
INTERNATIONAL MARKETING STRATEGY FOR HERBORIST Thesis Wang Wei Degree Programme in International Business International Marketing Management Accepted____.____._____ ________________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Bachelor of Business Administration, International Business, International Marketing Management Author(s) Wei Wang Title of study International Marketing Strategy for Herborist
Words: 12005 - Pages: 49
Table of Contents INTRODUCTION 2 THEORETICAL FRAMEWORK 3 Internationalization overview 4 Reason to get international 14 Issues in internationalization management 15 WINE MARKET 17 Profiles of Country Producers 17 CHINESE WINE MARKET 25 Overview 25 Wine market overview 28 Imported wine 32 Italian case 36 Future prospective 45 REFERENCES 48 Bibliography 48 Consulted website 52 INTRODUCTION The purpose of this work is to analyze the growth and evolution of the
Words: 13025 - Pages: 53
