Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) LVMH-owned cosmetics retailer Sephora has entered into a joint venture with Chinese company Shanghai Jahwa United to make its presence felt in the fast-growing Chinese market. A total of US$50m is expected to be pumped into the venture-Sephora (Shanghai)
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ANALYSIS The swot analysis Strength: • Name recognition which makes them the largest product marketplace • Long term experience • Leading position in their industry • Premium quality reputation • Distribution • Public Relation Strengths 1. LVMH¡¯s prestige brand focus is a key foundation of the group¡¯s strategy. It has the leadership in luxury product market 2. Its presence in wines and spirits constitutes an advantage for the group. Thanks to its strong position in champagne and cognac
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Term Paper Financial statement analysis report of: LVMH Hand-in date: 25.11.2010 Campus: BI Oslo Examination code and name: GRA 62123 Financial Reporting and Analysis Table of Contents EXECUTIVE SUMMARY 3 MARKET REVIEW: 4 COMPANY REVIEW 5 Management compensation 6 BUSINESS DESCRIPTION 7 Business Risk Analysis 8 FINANCIAL PERFORMANCE 9 Profitability 9 Activity Ratios 12 Financing and Liquidity 13 CASH FLOW ANALYSIS 15
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Moët Hennessy and Louis Vuitton S.A., better known as LVMH, is a French Conglomerate and the largest producer of luxury goods in the world. LVMH control more than 50 luxury brands across its product lines, spanning luxury names such as Louis Vuitton, Veuve Clicquot, and Guerlain plus sophisticated, brands such as Givenchy and Kenzo to Benefit and TAG Heuer. LVMH Businesses LVMH is organised into six divisions, each division functions as an SBU (Strategic Business Unit) with its own General Manager
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Hermès creates bespoke brand for China By Justine Lau in Hong Kong, July 19 2010| Hermès is set to launch a new brand in China in September, in an attempt by the French company to win more customers in the world’s second-largest luxury goods market. Florian Craen, Hermès managing director in north Asia, said the Shang Xia brand – which means “up and down” in English – would remain “completely separate” from the main Hermès line to avoid customer confusion. Some analysts believe that the new
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Introduction: We The A-Team are going to explain how Louis Vuitton, the world renounded luxury brand with a long history of producing luxury goods has left its mark on the world. Louis Vuitton started out as a single product brand of making leather bags which were all handmade. As Shin-Fen Chen states, “Louis Vuitton combined the artistic creativity of its designers with a rigorous management of resources to produce brands that were the most profitable in the world in the luxury genre.” Since
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Louis Vuitton is known for using high quality raw materials in all of its products, the company has an empowering position to observe its products quality by marketing them through its own stores all over the world . Since the founding, the products are made by hand which differentiate the brand among its competitors in the industry. Before 2005, it took 20 to 30 craftsmen to put together each Louis Vuitton bag. Over the course of about eight days, separate workers would sew together leather panels
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Shanghai Tang’s Customer In order to understand Shanghai Tang’s customer, it is important to first understand the overall market for luxury goods purchased by Chinese customers. There are several characteristics of the Chinese luxury consumer that can be viewed as broad-based, general features of the market. Once these features have been outlined to provide a context for the market in which Shanghai Tang operates, attention can then be turned to the particular customer segment that Shanghai Tang
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Table of contest I. Foreword 3 II. Introduction 3 A. History 3 B. Standards and Values 4 III. Strategy 4 A. Takeover by Fung Brands Limited 4 B. Modern technology 5 C. Personalizing models 5 D. Magazine 5 E. On invitation only 5 F. Collaborations and special offers 5 a) The many faces of Delvaux 5 b) Studio Delvaux 6 IV. Market 8 A. Situation 8 a) Turnover 8 b) Prices 8 B. Target 9 C. Competitors 9 V. Assortment and Packaging 9 A. Most
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M A J O R A S S I G N M E N T S E C T I O N A M A R K E T R E S E A R C H SZU TING LIU - s3461534 QUYEN NGUYEN LE NGOC THAO - s3344164 WORD COUNT 1914 WORDS RMIT International University Vietnam Assignment Cover Page Subject code | BP212 | Subject name | Degree in Fashion & Textiles Merchandising | Location / campus | RMIT Vietnam SGS Campus | Title of assignment | GRAP2541 Major Assignment Section A | Student name | Szu Ting LiuQuyen Nguyen Le Ngoc Thao | Student
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