BURBERRY’S MOVE TO CHINA THE CASE STUDY STUDENT NUMBER: 1017357 INTERNATIONAL BUSINESS ENVIRONMENT STUDENT NAME: OVIE G. AKPOVWA TUTOR; Dr SAMAR BADDAR SHR027-6 WORD COUNT: 2,498 SUBMITTED: 12th May 2011 EXECUTIVE
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PepsiCo SWOT Analysis Strengths • Established name and good reputation • Wide range of products (Diversification) • Vast distribution channel and easy availability Weaknesses • Competitors such as Coca Cola have more market share • Targets only young customers on promotions • Overdependence on Wal-Mart • Overdependence on US markets • Low productivity • Image damage due to product recall Opportunities • New product
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UNIVERSITY KUALA LUMPUR OF BUSINESS SCHOOL BACHELOR OF ACCOUNTANCY (HONS) ASSIGNMENT : ASSIGNMENT PESTLE MODEL AND SWOT ANALYSIS OF HAUTE COUTURE FASHIONS (HCF) SUBJECT NAME SUBJECT CODE STUDENT’S NAME : INTEGRATED CASE STUDY : EAB 40703 : 1) NOR HIDAYAH BINTI ABDUL HAMID 62288111073 2) DAYANG MAZIELA BINTI ZULKIPLI 62288111048 3) NOOR ASRAFEZ BIN JALUDDIN 62288111007 4) NUR HIDAYAH BINTI ABU HASSAN 62288111001 5) NURULHUDA BINTI MUSTAFA 62288111052 6) ZAKIAH BINTI KASIM 62288111072 SEMESTER
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PESTLE Analysis (PEST analysis) The PESTLE acronym. Political Economic Social Technological Legal Environmental PESTLE Analysis is a simple technique which can be used in a fairly sophisticated way, particularly when it is combined with Risk Analysis, SWOT Analysis, an Urgency/Importancy Grid and expert knowledge about the organisation and its external factors. PESTLE Analysis is normally used to help organisations identify and understand the external environment in which they operate
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Contents What Is Market Research 3 Primary Research 3 Secondary Research 3 Quantitative 3 Qualitative 4 Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings 4 PESTLE Analysis 4 Swot Analysis 5 Referencing 6
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Environmental background- Every company uses a tool to check and track the environment they are operating. Walmart uses the PESTLE analysis, which sometimes reffered as PEST analysis, is a concept of marketing principles . Moreover, this comcept is used as a tool by companies to track the environment they are operating in or planning to launch new product or service. PESTLE is a mnemonic which expanded form donates to P-Political, E- Economic, S-Social, T- Technology, L-Legal, and E-Environmental
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substitute that for mains pressure water for cleaning and washing purposes. 5) Increase of Sales Promotions - by encouraging the staff to get involved with these promotions, this will bring many financial benefits to the organisation. PEST Analysis Political – Federal legislation concerning efficient water usage by law allowing cafes to expand their footpath dinning Economic
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Examine the mayor ways in which the business environment can impact the workings of organisation Use your answer to highlight the ‘open system’ view of organisations and identify( with examples ) the main environmental sectors of which management must take account when making decisions. All business organisations are open systems which depend on their environmental segments which help to react in response to external influences. These segments are shortly called Pestle analysis. This essay is
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INTERNATIONAL FACTORS OF ENVIRONMENT Public administration operates in a global environment that requires a greater emphasis on cooperation among nations. Globalization has become a catch world for international development endeavors throughout the world. With globalization borders between regions and nations are no longer important. A final component of the general environment is actions of other countries or groups of countries that affect the organization. Governments may act to reserve a portion
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Tesco’s Recent Leadership and Change Management Name Course Date Tesco’s Recent Leadership and Change Management Introduction Tesco is one of the food and drink outlet industries in United Kingdom. It is a source of employment for over four million people, especially at primary production, assembling and selling to consumers (Alzola 2008). In UK supermarkets such as Tesco, they are under strict control by the government due to suppliers’
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