TABLE OF CONTENTS Introduction * Significance of bags …………. 1 Body * Ancient Beaded Bag……….2 * Fourteenth And Fifteenth Sixteenth And Seventeenth Centuries……….3 * Eighteenth Century..........4 * Nineteenth Century: The Rise of the Handbags……….5 * 1900-1920s: The Swinging Pochette and Egyptomania And 1930s: Art Deco..........6 * 1940s: the Rise of Shoulder Bags And 1950s: Handbags Reach Cult Status..........7 * 1960s-1970s: The Rise of the Youth Culture
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Business presentation LVMH Good morning, everyone, The subject of today’s presentation is LVMH also know as Louis Vuitton Moët Hennessey. This is a holding company, a company that doesn’t produce goods or services but only owns shares of other companies. The presentation will last about 20 minutes and if you have any questions, we’ll be glad to answer them at the end of our presentation. Let’s begin by looking at our table of contents. As you can see we will start with business. This contains
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Section I – Organizational History Coach, Inc began in 1941 as a small leather goods workshop in Manhattan, NY. Family members handcrafted the goods from skills handed down to them from many generations and consumers quickly looked to Coach for the unique nature and quality of their goods. Headquarters is still located in Manhattan in their former factory lofts. From here they have succeeded over the years by expanding into various product categories while maintaining the classic American
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TABLE OF CONTENTS CHAPTER 1 CULTURAL HISTORY OF EUROPE 3 CHAPTER 2 CONSUMERS. 5 TRENDS 7 CHAPTER 3 LUXURY INDUSTRY 8 MAJOR PLAYERS 9 BIBLIOGRAPHY 12 CULTURAL HISTORY OF LUXURY Russia has a longstanding history of luxury with a large emphasis on furs, gold, diamonds and the booming caviar industry. It has some of the most grandiose palaces in the whole world. We can consider Russian culture closely linked to term of luxury, because of the rich history and long tradition of impressive
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been founded in 1854 by Louis Vuitton Malletier, a founder in Paris, French. A century and a half later, the company is now one of the world’s most famous fashion brands and is part of the LVMH group. It is the star brand of the LVMH group, the world’s largest luxury goods producer. Some other brands carried by LVMH include Fendi, Celine, and Marc Jacobs. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of these are adorned with the LV monogram.
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Gucci is positioned bellowed Hermes and Chanel and they are on par with Prada and Louis Vuitonn. LVMH appears to be the best positioned brand based on their having the highest operating margin and also the fact that they own their distribution networks. This, coupled with their negotiations with other suppliers allowed for them to enjoy discounting advertising benefits by as much as 20 percent. LVMH was also able to move 70 percent of their previously out-sourced distribution back in-house.
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MKT 2240- BUYER BEHAVIOUR THE BEHAVIOUR OF THE YOUNG TOWARDS LUXURY PRODUCTS WORD COUNT 1709 Submitted on: 2nd Sept 2013 Module Coordinator: John Sutton Content Introduction 3 *Luxury Background 3 *Today’s Youth
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ANALYSIS The swot analysis Strength: • Name recognition which makes them the largest product marketplace • Long term experience • Leading position in their industry • Premium quality reputation • Distribution • Public Relation Strengths 1. LVMH¡¯s prestige brand focus is a key foundation of the group¡¯s strategy. It has the leadership in luxury product market 2. Its presence in wines and spirits constitutes an advantage for the group. Thanks to its strong position in champagne and cognac
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DOI: 10.7763/IPEDR. 2012. V46. 10 A Study on Why Luxury Goods Sell and their Effects on the Economy Seung Yoon Rhee+ Hankuk Academy of Foreign Studies, 449-854 Gyeonggi-do Yongin-si Mohyun-myun Wangsan-ri Hankuk Academy of Foreign Studies, South Korea Abstract. Despite recent global economic downturns starting from 2008, luxury goods have maintained their popularity as some of the most popular products in the world, while the sales of other goods have fallen significantly. In fact, the sales
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Supply Chain Management strategies in the luxury industry Cecilia Castelli Politecnico di Milano cecilia.castelli@polimi.it Cecilia Castelli 1 Introduction The industry of luxury goods is expected to become in 2006 a $170 billion business worldwide (Egon Zhender International, April 2006), and in the recent years sales were growing 6% per year (Kwak and Yoffie, 2001). Despite the adverse economic cycle, luxury goods firms experience increasing demand: this is due in part to the increasing
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