Marketing Plan, First Draft Oriental Beauty Salon Chain DeVry University Nov, 9, 2013 Table of Contents 1. Executive Summary 3 2. Situation analysis 3 2.1 Market Summary 4 2.2 SWOT Analysis 8 2.3 Competition 10 2.4 Service Offerings 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3. Marketing Strategy 12 3.1. Mission 13 3.2. Marketing Objectives 13 3.3. Financial Objectives 13 3.4. Target Market 13 3.5. Positioning 15 3.6. Strategies 16
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COMM 10- Elements of Public Speaking Master Make-up Artistry (Informative Speech) Specific Purpose Statement: To inform my audience about the three major types of make-up needed to be a master make-up artist. Central Idea: High Fashion, Character and Prosthetic/Special effects make-up are all skills required in order to be considered a master make-up artist in the industry. Introduction When I was about 3 or 4, I remember watching my mom put on her make up and being completely
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GROUP 2 Marketing Project FINAL REPORT ON Fair & Lovely | Unilever FOR FAIRNESS WITH EVERY WASH FOR PIMPLE FREE SKIN FOR SPOT FREE SKIN 1|P e FORa gAGELESS, FAIR SKIN 2013 – 2015 XLRI Jamshedpur Contents I. II. III. Cosmetics Industry................................................................................................................................ 4 Fair and Lovely : Experiencing Beauty ..............................................................................
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Competition • 667 INTRODUCTION Shiseido was founded by Yushin Fukuhara as Japan’s first Western-style pharmacy in 1872, and has shifted its focus back and forth between cosmetics and pharmaceuticals since 1915. Its strength in both areas has enabled it to weather the Great Earthquake of 1923 and World War II. It leads the cosmetic industry technologically, and has offered Japan many “firsts’’ in products. It introduced Japan to its first toothpaste in 1888. In 1902, Shiseido introduced Japan’s
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MARKETING MANAGEMENT Case Study 2 “Hips Feel Good” – Doves Campaign for Real Beauty July 9, 2009 TABLE OF CONTENTS Executive Summary…………………………………………………………………………………………….. 2 Problem Statement…………………………………………………………………………………………….. 3 Data Analysis………………………………………………………………………………………………………. 3 Alternatives Analysis…………………………………………………………………………………………… 8 Key Decision Criteria…………………………………………………………………………………………… 9 Recommendations……………………………………………………………………………………………… 10 Action and Implementation
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A Day at the Hair Salon The day is Saturday, immediately I recognized that things were different as I struggled to find a parking spot in the tiny lot hidden just off the highway. The Hair Salon is located in an area to small too be considered a strip mall, and apparently too small to handle all of its clients cars. It is the third in a row of three shops, although the first is a former ice cream shop, the second a coffee and doughnut shop which was for rent. I knew all the drivers of the automobiles
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GLASSES AND YOUR EYES It doesn't matter if you need to them or wear them just for fun - they are a great fashion accessory. Quality is important though. And from an image aspect glasses are as important as your make-up and hairdo. Glasses are very fashionable. Not just on the ski slopes or the beach but anywhere now that the Couturiers (notably Claude Montana, Karl Lagerfeld and Jean-Paul Gaultier) have sent their top fashion models down the catwalk with spectacles. When selecting glasses
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Many make gurus have endorsed higher end and higher priced products but, quality eye shadow does not need to come with a high price-tag; this is shown by comparing key elements between department store and drug store eye shadows. Entering the cosmetics area of a Macy’s Department store can be a bit overwhelming to the fledgling shopper. For someone who has never experienced this it can be a bit like Alice tumbling down the rabbit hole. The first thing that happens is she is immediately met with
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Sheppard, Tawana Dr. Rowe English 1301 M-TH 2:30 P.M. Formal Essay #2 21 June 2012 Beauty In the selection, “Beauty: When the Other Dance is the Self” I like to compare this essay to myself. Like Walker, “It was great fun being cute. But then, one day it ended.” (par 6) When I was born I was the cutest child my mother had. Everyone in the neighbor hood wanted to hold or carry me. I had another sibling but he was never treated like I was. I had the best cloths and I was chosen to go everywhere
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