Concept: Social Marketing concept – Approaches to the study of marketing – Marketing segmentation – Meaning – Bases for segmentation, benefits – Systems approach – Features of industrial, consumer and services marketing. UNIT 2 Marketing Environment: External factor – Demographic factors – Internal factors – Marketing mix – Four P’s marketing. Consumer Behaviour: Meaning and importance – Consumer buying process – Determinants and theories of consumer behaviour – Psychological, sociological
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The process of work is at the core of social structure. The technological and managerial transformation of labor, and of production relationships, in and around the emerging network enterprise is the main lever by which the informational paradigm and the process of globalization affect society at large. In this chapter I shall analyze this transformation on the basis of available evidence, while attempting to make sense of contradictory trends observed in the changes of work and employment
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DATA COLLECTION METHOD 12 3.0 CHAPTER THREE: LITERATURE REVIEW 13 4.0 CHAPTER FOUR: FINDINGS 15 4.1 INTERNAL ANALYSIS 15 4.1.1 STRENGTH 15 4.1.2 WEAKNESS 15 4.1.3 OPPORTUNITY 15 4.1.4 THREAT 15 4.2 HOST COUNTRY BACKGROUND / MACRO ENVIRONMENT ANALYSIS 16 4.2.1 POLITICAL 16 4.2.4 TECHNOLOGICAL 18 4.2.5 ENVIRONMENTAL 20 4.2.6 LEGAL 21 4.3 MODE OF ENTRY 23 4.4 EXTERNAL ANALYSIS 23 4.4.1 RIVALRY AMONG EXISTING FIRMS 23 4.4.2 THREATS OF NEW ENTRANTS 24 4.4.3 THREATS
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106th Annual Report 2012-2013 The Busine ss M el od O k loo ut Risks a nd Op po r tunities Value Transparently r Pe Communicating ategic Obje Str c es a tiv nd Strate ce na nce enduring sustainability The journey towards es Go r ve fo rm an gi INTEGRATED REPORTING Communicating Value Transparently At the very core of the concept of Integrated Reporting (IR), is the growing recognition that a number of factors determine the value
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Pages : 2 [3874]-101 B. B. M. (I.B.) ( Semester - I ) Examination - 2010 INDIAN BUSINESS ENVIRONMENT (New 2008 Pattern) Time : 3 Hours] Instructions : (1) All questions are compulsory. (2) Figures to the right indicate full marks. [Max. Marks : 80 Q.1) Answer in 20 words each : (Any Ten) (1) (2) (3) (4) (5) (6) (7) (8) (9) Define Environment. Parallel Economy Causes of Regional Imbalance Economic Environment Two Examples of Topography affecting Business Infrastructure Conservation of Resources Sustainable
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competitors 2. Porter’s Generic Strategies How do I gain a competitive advantage in business? What strategies will help me achieve my goals? 3.1 The Cost Leadership Strategy 3.2.1 Increase profits by reducing costs 3.2.2 Industry-average prices 3.2.3 Increasing market share 3.2.4 Low costs mean greater profit You will need: 3.2.5 Strong control over Cost of Labour 3.2.6 Preferential access to raw materials, components etc. 3.2
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ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical
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ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical
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STRATEGIC MANAGEMENT Page No. 01. Syllabus 03 02. The Nature of Strategic Management 04 03. Management Accounting Business Strategy 21 04. Q & ANS : Business Environment 39 05. Q & ANS : Business Policy & Strategic Management 48 06. Q & ANS : Strategic Analysis 57 07. Q & ANS : Strategic Planning 65 08. Q & ANS : Formulation of Functional Strategy 71 09. Q & ANS : Strategy Implementation & Control 79 10. Q & ANS : Reaching Strategic Edge 85 11. Case
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STRATEGIC MANAGEMENT Page No. 01. Syllabus 03 02. The Nature of Strategic Management 04 03. Management Accounting Business Strategy 21 04. Q & ANS : Business Environment 39 05. Q & ANS : Business Policy & Strategic Management 48 06. Q & ANS : Strategic Analysis 57 07. Q & ANS : Strategic Planning 65 08. Q & ANS : Formulation of Functional Strategy 71 09. Q & ANS : Strategy Implementation & Control 79 10. Q & ANS : Reaching Strategic Edge 85 11. Case
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