Cedwyn Fernandes Word Count: 3629 | CONTENTS INTRODUCTION 3 PESTEL ANALYSIS AND THE MAIN CHARACTERISTICS OF THE LUXURY FASHION 4 MARKET SEGMENTATION 8 Haute Couture- Luxury Brand 9 High Fashion - High Cost 10 Exclusive Expensive Haute Couture Fabrics 10 Ready-to-Wear (RTM) - Designer Brands: 11 Diffusion / Designer and Premium Brands 11 Upper Bridge / Premium Brands 11 Mass / Retailers: 12 Segment Analysis: Haute Couture & Ready-to-Wear 12 Buyer’s Power - Moderately Weak
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Marketing Strategy Title Summary………………………………………………………2 Introduction……………………………………………………2 Situational analysis (SWOT) (PESTLE)…………………….2 Differential advantage/ Competitive edge (USP)……………9 Segmentation Targeting & Positioning (STP)………………10 Marketing objectives and goals (SMART)………………….11 Marketing strategies and programmes (7P’s)………………12 Conclusion…………………………………………………….14 Reference………………………………………………………15 Summary: Marketing is the process of planning and
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Pepsi Marketing Plan External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general
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Market Analysis Summary 8 Market Strategy 9 Product 9 Price 10 Place 10 Promotion 10 SWOT Analysis 11 Strengths 11 Weaknesses 11 Opportunity 11 Threat 11 Industry Analysis Summary 12 Threat of New Entrants 12 Bargaining power of Customers 12 Bargaining power of Suppliers 12 Competitor Rivalry 13 Threat of Substitutes 13 Operations Management 14 Market Analysis 14 Artist Management 14 Detailed Planning 15 Implementation 15 Delivery 15 Evaluation 15 Macro Environment
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Performance Efficiency: Businesses that monitor their immediate environment closely and adapt fast to its changes will likely record successes than those who do not. TYPES OF BUSINESS ENVIRONMENT Every business operates in a micro environment and a macro environment. A micro environment of a business
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F/601/0556 The Extended Marketing Mix, Market Segments and Contexts Learner name: Laura Lee Assessor name: Joanne Martin Completion Date: 16th August 2013 Word Count: Contents Introduction 3 Micro and Macro Environment 4 Market Segmentation, Target Marketing and Positioning 6 Marketing Mix 9 Product 10 Price 12 Place 14 Promotion 15 Extended Marketing Mix 17 Business Development
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cozy ambience of their shop where customer can feel comfortable. However, the reputation of Starbucks’ coffee taste is not so good despite of their success; this is their weakness to improve. Likewise, conducting Macro analysis allows Starbucks to grow more. From the PESTEL analysis, Singapore is ideal country to spread their product. It is because the economy of Singapore is much prospered and grows 4.1% in 2013. Moreover, westernization of Singaporean will enhance value of Starbucks. After
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Globalisation NIKE – just do it Introduction Nike, Inc. is an incorporated company that designs, develops and markets worldwide athletic footwear, apparel, equipment and accessories. Nike is the biggest seller of athletic footwear and athletic apparel in the world and creates designs for men, women and children. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States, Europe, Asia Pacific, and the Americas
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III - Macro Environment 4 1. Political 5 1.1. Carbon tax 5 1.2. Minimum wages 5 2. Social Cultural 5 3. Economic 6 IV - Conclusion 6 V - References: 6 I - Introduction KFC, which has full name as Kentucky Fried Chicken, is one of well-known fast food brand names in the world due to their effective marketing strategies. To create good marketing strategies, KFC needs to understand the market by conducting a market research and collecting information about micro and macro environment
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