Content Page X. Executive Summary X 1. Introduction 1 2. Current Marketing Situation 1-4 2.1. Macro-Environment - Demographic Environment 1 2.2. Macro-Environment - Technological Environment 2 2.3. Macro-Environment - Economic Environment 2 2.4. Macro-Environment - Political Environment 2 2.5. Micro-Environment - Competitors 2 2.6. Micro-Environment – Customers 3 2.7. SWOT Analysis 3 2.7.1 Strength 3 2.7.2 Weakness 3 2.7.3 Opportunities 4 2.7.4 Weakness 4 3. Objectives and Issues
Words: 5636 - Pages: 23
an organisation and links between strategic marketing and corporate strategy (1.1 & 1.3) 2 Process of Strategic Marketing and elaborate each stage in the diagram. Give example from your chosen organisation (1.2) 2 Defining Mission 3 Environmental Analysis 3 Formulation of Marketing Objectives 3 Strategy development 3 Evaluation & Implementation 3 Models used in strategic marketing planning and the model used in Vodafone plc (2.1) 4 Strategic Positioning and marketing tactics &
Words: 4426 - Pages: 18
Table of Contents 1.0 Introduction 1 2.0 Introduction of Starbucks 1 3.0 Current situation and Performance 2 4.0 Strategic position 3 5.0 External Analysis 4 6.0 Internal Analysis and Core Competency 11 7.0 Current Strategic Choices 17 8.0 Appendices 18 1.0 INTRODUCTION Johnson, Scholes and Whittington (2006, p.9) defines strategy as, “strategy is the direction and scope of an organization over the long term; which achieves advantages for the organization through its configuration
Words: 1910 - Pages: 8
Gross profit + Operating margin * Increase * Good * Sales increase more than costs * full interior design service. In 2012, customers prefer this service (due to trend – Increase in purchasing power and prefer their own design). Generated $50m additional revenue but cost also increases. However the sales increase more than the cost. Thus, gross profit increase. * More efficient in terms of cost and operating expense and finance cost. (Reductions) * Fully utilized resourcers – hire
Words: 1250 - Pages: 5
Able Corporation: Strategic Management Process Strategic Management Process:- • Establishing the hierarchy of strategic intent i) Creating and communicating a vision: To be the leader in the US power tool market and provide the best services and make innovative products especially in the cordless product market where it has the core competence. To establish itself strongly in the manufacture of circular saws. ii) Designing a mission statement: To achieve our objectives
Words: 1654 - Pages: 7
2.3 Holistic Marketing-Oriented Philosophy. 4 3.0 Benefits and Costs of a Marketing Orientation 6 3.1 Customer Satisfaction for Coca-Cola 6 3.2 Customer Retention for Coca-Cola 7 4.0 Macro and Micro Environmental Factors 8 4.1 Porter’s Five Forces Analysis. 8 4.2 PEST Analysis 9 5.0 Segmentation Criteria to Be Used for Products in Different Markets 11 5.1 Introduction of New Products 11 5.2 Market Segmentation 11 6.0 A Targeting Strategy for a Selected Product
Words: 527 - Pages: 3
functions or segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks.Nokia was the worlds largest vendor of mobile phones from 1998 to 2012. 2.0 SWOT analysis: 2.1 Strengths: 3.0 The analyzing of external environment(PESTEL analysis): PESTEL identifies the political, economic,social, technological, environmental, and legal factors that of which directly affect a company. 3.1 Political/legal forces: Along with the development and deregulated of marketing,both of operators
Words: 920 - Pages: 4
FINAL ASSIGNMENT |Programme Title |Edexcel BTEC Level 5 HND Diploma in Business (QCF) | |Unit Title |Marketing Principles | |Unit Code |F/601/0556 | |Assignment No |01
Words: 1867 - Pages: 8
offs Opportunity Cost 1. Job 2. Education Micoeconimics VS Macroeconimics Micro • Small • People/firms make decisions? • How do they interact in markets? • Gov try to interfere??? Macro • Large • Econimy as a whole • World/International (orginations, trade • Inflation • Grouth • Unemployment Economic Systems (Gov) Centrally planned Gov decides how resources will be allocated. Exmp:
Words: 285 - Pages: 2
Enhancing the Marketing Plan The company’s competitors, and the strengths and weaknesses of each (SWOT) Competition in health care industry gains the clients since it assist maintain costs, enhance quality, and promote innovation. However, how to contain an organization in the fast growing industry is a complex task to the partners and members in the field. HealthCare Express for instance, find, it hard to keep track of operations, especially in this industry where changes in products needs legal
Words: 1702 - Pages: 7
