Assignment On Marketing in travel and tourism Name: Date: Course title: Task 1 1.1 Core concept of marketing for the travel and tourism sector Travel and tourism are interconnected; there are little differences between the two terms. However, Houge Mackenzie & Kerr (2013) describes tourism as “activities of a person or persons staying in a place outside their homes or their environment for the purpose of leisure, business and other purposes”. Marketing for tourism and travel
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Student Name||MKTG 131| What is marketing? Is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.| Is marketing important to you? Please explain why or why not? Marketing is important to me because 1. It affects almost every aspect of our daily life, the choices we have among goods and services we buy, the stores where we shop, and
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differentiation strategies -- Trend analysis detects historical patterns that could help in forecasting future demand periods -- Critical issues are reviewed that may become a threat to the industry -- PEST analysis uses a framework of external factors for macro-environmental scanning of the industry to help in taking advantage of opportunities and making contingency plans for threats -- Competitive positioning of the industry leaders has been evaluated in terms of sales, profitability, stock trend and other
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Strategic Marketing Lecture part 1 Recources: assets and capapilities (customer-based assets, supply chain assets, internal marketing support assets, alliance-based marketing assets) (Advertising, promotion and selling; pricing and tendering; product and service management; distribution and logistics) Adaptive Marketing Capabilities: Focus Outside-In, Anticipate and respond Dynamic Marketing Capabilities: Focus Inside-Out, Create new assets External Factors: Macro-environment: PESTEL (Political
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Describe the elements of a company’s marketing environment and why marketers play a critical role in tracking environmental trends and spotting opportunities. The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment .Marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers, so we need to
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I. GUIDELINES FOR: GROUP TERM PROJECT (Marketing Program) The purpose of the individual project is to apply the marketing concepts that are discussed in the class room. The main aim of the project is for your group to analyse the marketing programme of a company of your choice. It may be a situation introducing a new product or service into the marketplace or for an existing product. Your group will consist of three to five members. To complete the assignment your group must do the following:
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E MARKETING Prepared for Alanah Malkini Prepared by PRINCE NEGI NZSE 13/03/2015 Air New Zealand, a company that needs no introduction. Being the national passenger and freight airline of New Zealand form many decades and number of awards under the belt it has achieved almost every mile. Air New Zealand mainly operates in the Oceania region and to some of the countries worldwide. With its base in Auckland and competing with some other local and international airlines it truly represents
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FINAL ASSIGNMENT |Programme Title |Edexcel BTEC Level 5 HND Diploma in Business (QCF) | |Unit Title |Marketing Principles | |Unit Code |F/601/0556 | |Assignment No |01
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Week One – DQ 1, What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. Marketing is the foundation, direction, and/or functions an entity uses to produce a product, service, or idea and makes certain that the product, service, or idea they produce reaches consumers. There are a couple
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BRITVIC - ASSESSMENT 1. Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. There are five competing concepts under which organisations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. Shown below are three of the key characteristics
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