PEST and PESTLE analysis is a framework used in the environmental scanningcomponent of strategic management. Under PEST and PESTLE analysis are externalfactors which are the major players in the success and failure of an organization. Politicalfactor is the government intervention in the economy. This includes tax policy, labour andenvironmental law, trade restrictions, tariffs, and political stability. Under Economic factor iseconomic growth, interest and inflation rates. These factors directly
Words: 662 - Pages: 3
In order to double or triple Roger’s Chocolates revenues in the next decade, the following strategic actions must be taken: More effectively utilize the company’s Website and the vast reach of the Internet to expand customer base. Current Internet sales represent only four percent of total sales. The Internet can create the largest increase in sales with the least amount of fixed costs all with tremendous contribution margin. The upcoming Olympic Games present an opportunity for Roger’s Chocolates
Words: 887 - Pages: 4
Question 1 The three key characteristics of a marketing concept are product quality, needs of the customer and market research. Market research – The owner of Britvic, Ralph Chapman realised that during the great depression period many of his poorest customers needed an affordable source of vitamin C. He found a way of bottling fruit juices so that they stayed fresher for a longer amount of time. The idea became an immediate success as it identified the customers’ needs and wants and made
Words: 2253 - Pages: 10
|target audience, proficient in designing business and marketing plans for the business or company I | | |work for. This will allow me to be able to teach the everyday basic of marketing and relate it to the| | |real world. I want to be able to communicate and have others understand the general management and | | |marketing to be able to job done successfully. Most of all I want to be able to
Words: 572 - Pages: 3
1. What are the strategically relevant factors in the macro-environment (PESTEL analysis)? Strategically relevant factors in the macro-environment consist of: social, technological and legal forces in the case of Lululemon Athletica, Inc. Social Factors: This includes that of lifestyle, and the want and need of living a healthy lifestyle. Evidence in the case points to people over the age of 60 who are looking to lead a healthier life and to live longer. This becomes a demand in the market, leaving
Words: 2982 - Pages: 12
going to be lauched.. The Chief Marketing Officer requires you to draw up a Marketing Plan for the new product. Suggested content: EXECUTIVE SUMMARY Brief summary of the main goals, main elements of the plan, and recommendations, helping top manager find the plan’s major points quickly SITUATION ANALYSIS Your situation analysis should comprise the following: COMPANY ANALYSIS Mission Statement Marketing Objectives ENVIRONMENTAL ANALYSIS Describe the macro environmental trends that affect
Words: 517 - Pages: 3
Europe, Asia, and Australia through a combination of existing businesses and continuous investment in new club openings. In this report I will outline Fitness First marketing strategy with different tools such as SWOT analysis, PEST analysis, etc. Additionally, I will give recommendations to improve and optimize the recent marketing strategy. Data and Facts: • Fitness First has around 540 clubs and roughly 1.1 million members since 2011 • Fitness First is broadly based internationally,
Words: 1693 - Pages: 7
How the economy affect the marketing mix. Chan Nang Hin, Economic forces include factors that affect how much money individuals, their willingness to spend and businesses can spend and how they choose to spend it, such as income, prices, levels of saving, inflation rate, unemployment rate, levels of debt, availability of credit and distribution of income. These factors have a great impact on potential customers, partners and the company itself. And rarely, yet recently, economic crises
Words: 622 - Pages: 3
I. Problems: A. Macro 1. Culture Resistance To Change – Currently the Director of Accounting and the Production Manager are against the proposal because of the high risk, the uncertain results, and the need for new machinery for the current production line. Without all the management in agreement it can prevent the company from remaining competitive or adapting to a changing environment. 2. The Organization needs to remove the fear of failure and provide a climate that supports the risk that
Words: 528 - Pages: 3
Table of Contents 1. Introductions Page 2 2. Situation Analysis a. Micro Factors Page 2-3 b. Macro Factors Page 4-5 3. SWOT Analysis Page 5-6 4. Issue Analysis Page 7 5. Recommendations Page 7 6. Conclusions Page 7 7. Referencing Page 8 Introduction OSIM the well establish Asia healthy life style brand, originated from Singapore. OSIM was founded by Dr Ron Sim Chye Hock in November 1980. Initially
Words: 2069 - Pages: 9
