UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) Faculty of Business and Finance Unit Plan 1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor:
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increases? 2°) Motivated by the success of this pricing strategy, should Diageo continue to increase the price of Guinness? HOW TO EXPLAIN GUINNESS PRICING STRATEGY ? - Pricing: Not just a financial and commercialization part => belongs to marketing and sales strategy - Pricing affects : - sales - market share - revenue - profit => Right pricing : a direct implication to the product success in the market => The product needs to remain PROFITABLE Pricing strategy
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culture prevents them from producing standardized promotional campaigns. This is because of the benefits of economies of scale and the higher quality that can be obtained for a single advert than for a multiplicity of local adverts. International Marketing Management Levis Strauss & Co. University College Dublin 3 Culture can also be a barrier in relation to the suitability of the product in particular local markets. Countries differ in their tastes and fashions may create the need for adaptation
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review meeting and internal communication * Lead weekly and monthly volume estimate, RE and brand phasing - understand variances and communicate to BU/Region leadership conduct deep dive analysis to understand performance better - work with Marketing Manager and FCL Lead to course correct * Lead joint system planning from company side...working closely with BU, GM, Finance Director and BIG. This involves long range business / industry forecast, consumer/shopper trends impacts business and
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start a new business. There exist different methods of market analysis available to the retailer. No single tool or method could guarantee the success of a new business but it helps, with more information gather the better your chances of success. Marketing Potential is the total amount of product customers will purchase in a specified period and Sales potential is the maximum percentage of market share a firm can expect for a product. Analyzing the market potential for your goods or services is an
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outstanding marketing strategies which they segment strategically. The market you sell to is very important to you organization. Companies such as Adidas market to athletes of all ages over the world. Adidas markets to professionals and amateur athletes. The market segmentation plays a key role in the marketing strategy. Each market is unique so the organization has to be careful upon choosing the right one(s). The purpose of market segmentation is to enable the marketer to adjust marketing mixes (product
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targeted towards men Create an online marketing presence using coach.com, etc 4.2 billion in sales in 2011 (20 percent annual increase) 63 percent were handbags, 27 percent accessories, 10 percent other products 16.7 million to 880 million in net income 2012 direct-to-consumer accounted for 87% of 2011’s net sales, indirect wholesaler had net sales of 540 million Coach, Inc. in 2012: Its strategy in the ‘accessible’ luxury goods market 1. Describe the macro environment of the luxury goods industry
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4: Business, Services and Revenue Models 14 Decision 5: Marketplace Restructuring 15 3. Marketplace Analysis 16 3.1 Industry Information 16 3.1.1 Micro Environment 16 3.1.2 Macro Environment 22 3.2 Marketing Plan 23 3.2.1 Marketing Objective 23 3.2.2 Marketing Strategies 24 3.2.3Branding: 29 3.2.4 E-CRM: 30 4. Operational Plan 31 4.1 Information Architecture 31 4.1.2Site Map 31 4.1.3 Explaination 32 4.1.4 Design 33
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achieved through: Customer loyalty program such as discounts on the products for the cardholders, points from purchasing with Pokka can convert to premiums, and the discount coupon for new product that attached with the popular items. OR Relationship marketing. It is to retain profitable customers and holding their loyalty by completely satisfying them. Relationships between consumers and Pokka Lemon Tea can occur via several methods, such as face-to-face contact, telephone, email and even video-conferencing
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International Expansion Strategy for Lenovo Company Table 1. Introduction 2 2. Motives of international expansion strategy of Lenovo 2 3. Determination of target market 4 3.1 Macro environment factor 4 3.2 Characteristic of Lenovo Company 6 4. Market entry mode 7 4.1 Exporting mode 7 4.2 Licensing and franchising mode 8 4.3 Joint Venture 9 4.4 Wholly owned subsidiary 10 5. International competitive strategy 10 5.1 Strategy clock model 11 5.2 Center identification
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