define the role of marketing in an organization. From then on suitable implication should be done regarding the key elements of the macro environment that are currently impacting upon the automobile sector and then implication of the micro environment and their impact on the selected organization. According to P.Cotler, 2001, marketing is a procedure of planning and executing pricing, promotion and distribution to satisfy consumer and organizational needs. The marketing 4P’s (Product, Price
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MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE MARK1012: LECTURE 2 MARKETING STRATEGY & MARKETING ENVIRONMENT Mohammed Abdur Razzaque: School of Marketing Associate Professor MARK1012: LECTURE 2A Marketing Strategy Strategy Marketing Environment Consumer and Business Market Introduction to Marketing Marketing Research 1 MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE Lecture objectives 1. 2. 3. 4. 5. Explain company‐wide strategic planning and its four steps Di
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Brief You are a Marketing Consultant. The Marketing Director of one of your clients (High Street Food Retailer), has asked you to write a report in which you are to: -Outline the macro environmental factors influencing the sector. -Identify and comment on your organisation’s target markets. -Using your understanding of positioning concept, analyse and evaluate the current position of the organisation’s products and services -Comment on the organisation’s current marketing mix (using the
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The Note Phone Marketing Plan – Enhancing the Marketing Plan Lisa S Carey Marketing Management – MKT 500 March 13, 2011 Instructor: Dr. Keith C. Jones Marketing Plan – Enhancing the Marketing Plan for the Note Phone 1. Discuss the company’s competitors, and the strengths and weaknesses of each. There are several companies that are the Note’s competitors, so let’s start with the top competitors: The Apple iPad is the first affordable tablet computer worth owning, but it won't replace
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introduction A company’s marketing environment consists of the factors and elements outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers thus companies constantly watch and adapt to the changing environment. There are two broad categories of such environments. i. Micro-environment consists of the factors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer
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PRINCIPLES OF MARKETING NOTES BST 2220 LECTURER: MS CHEGE PRINCIPLES OF MARKETING Marketing is a discipline that identifies customer needs and wants, determines which target markets the organization can serve best and designs appropriate products, services and program to serve these markets. It is a philosophy that guides the entire organization. Marketing aims to create customer-satisfaction profitably through a constant relationship with the target customers and timely production of products
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considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization’s marketing environment is made up of: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our competitors, etc. 3. The macro-environment e.g. Political (and legal) forces, Economic
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Marketing Strategy of Apple Computers Inc. Introduction Marketing Strategy of Apple Computers INC. Introduction Apple was founded by Steven Jobs and Stephen Wozniak in 1976; Apple computer Company revolutionized the personal computer industry and brought forward the expansion of the clean industry within the New West. Situated within California, the company’s initial product was the Apple I, a single-board processor with on-board storage (ROM), that was marketed for approximately $650 not including
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|Unit: |4 |Marketing Principles | | |Credit Value: | |15 credits | | |QCF Level 4 | |Unit Code: F/601/0556 | | |Assignment ref: 4/Term2/2012 | |Learning Outcomes:
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Marketing Assessment Outcome 1 & 2 Britvic Case Study Question 1 The three key characteristics of marketing concept are: * Customer Orientation – this means that the company is focused on the customers, they know what the customers want and expect and satisfy those wants and needs. By being customer focused Britvic make all their marketing decisions based on their customers’ wants and expectations and the customer is then fully satisfied. For example, Britvic focuses on their brand loyalty
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