Differences in approach between our group and other teams 1. Development of contingency plans - Symptoms to look out for - Alternative strategies 2. Analysis of market using macro and micro environment - Unlike our group, who analyze market trends, and competitive reviews - Different way of market analysis What else could be included in our marketing plan? 1. Personal selling to Business food partners - Was not explicitly mentioned in our marketing plan - More interactive, build customer
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similar in that they both focus on the relationships and behaviors amongst themselves. They both explain how the effects that society has on people and how people affect the society. Both the functionalist perspective and conflict perspective have a macro level analysis, meaning that they focus on large-scale phenomenon or entire civilizations. The differences between the functionalist and conflict perspectives are that the functionalist emphasizes stable and well-integrated societies, whereas the
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1. What micro environmental factors have affected Target’s performance over the past few years? Target’s performance has been affected by a range of micro environmental factors. The major micro environmental factor was the drop in sales revenues and the dwindling profits. Wal-Mart’s sales were growing, and that meant that Target’s sales would go down since consumers preferred Wal-Mart for Target. The inability of Target’s managers to identify a solution to the problem of dropping sales and develop
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The micro-environmental factors have direct influence on the marketing decision making. The key micro-environmental factors are suppliers, marketing intermediaries, customers, public and marketing competitors. Micro-environmental factors influence the relationship between company and its different target groups. Macro-environmental factors have indirect influence on the marketing decision of a company. And the macro-environmental factors cannot be controlled
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of the CSR strategy of Exxon is presented below. Exxon is a major global oil multinationals that have significant influence on the oil industry and is a trend and standard setter. The concept of CSR itself is divided into two main spheres – macro and micro. Former deals with more global topics, mainly the company’s stance over the issue of climate change. Later is focused more on social aspects of the CSR, such as community development, relations with the governments etc. Exxon-Mobil Company
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Assessment task 1 2) Explain Britvics micro and macro environment The micro environment is the internal factors of an organisation which the business has control over. “The forces close to the company that affect it’s customers – the company, the market channels firms, customer markets, competitors and publics” (Kotler, 2012) Customers – Britvic supply to over 50 countries world wide. They supply to the hospitality trade as well as in small local shops, supermarkets and vending machines in leisure
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model consists of three sections. Section One (macro assessment) identifies the major external macroenvironmental variables that determine the risks and opportunities of international expansion: market size, market growth and purchasing power; political, economic, legal and regulatory risks; and cultural and geographic distances. Through macro assessment, countries with the optimal risk/opportunity profiles are identified and ranked. Section Two (micro assessment) is applied to the optimal countries
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assignment. Contents 1. Overview ............................................................................................................................................ 4 2.Micro Environmental .......................................................................................................................... 5 3.Macro Environment ............................................................................................................................ 7 4.Consumer behaviour .............
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where accidents can happen anytime. Therefore, we will be analysing the risks and hazards from a macro and micro point of view. Macro hazards are hazards that Mr Chua may experience while driving on the road whereas micro hazards are risks that Mr Chua may experience inside the taxi. Please refer to Appendix 1 for risk map, Appendix 2 for body map, Appendix 3 for risk assessment. MACRO HAZARDS The macro risks and hazards we have identified are accidents caused by fallen trees blocking the road, negligence
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production line, which will contribute to immediate results. With looking into whether to push for funding of the new technology there are many factors to consider. In the question of funding, one must consider the consequences of project failure, macro and micro problems, systems affected, alternatives, and systems affected. He needs’ to consider what will happen if the funding is not authorized in addition to failed technology. All of
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