|Unit: |4 |Marketing Principles | | |Credit Value: | |15 credits | | |QCF Level 4 | |Unit Code: F/601/0556 | | |Assignment ref: 4/Term2/2012 | |Learning Outcomes:
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with their customers, suppliers, and other business partners) also support the internal business operations, management, and strategic decisions of companies. Macro Environment Factors of Telecom Sector: Macro environment analysis is used to assess the external factors that affect a company or a sector. Analysis of macro environmental factors have
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PESTEL framework discussed in this report helps the analysis of the macro environmental whereas the micro environment is evaluated with the help of Michael Porter’s five forces. Value chain and capability analysis also help to study the internal environment. SWOT analysis evaluates the overall position of the company. Conclusion evaluates the company’s working in terms of its strategy being feasible, sustainable and acceptable. MACRO ENVIRONMENT PESTEL Analysis: It provides the broad ‘data’ from
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Reaction Paper Freakonomics: Documentary Emmanuel S. Garcia Managerial Economics Land Bank of the Philippines Freakonomics was a good way to introduce the basic concepts of economics applied in everyday living and what we can learn from that. It primary aim seems to open the eyes of the general public to the fact that economics should be a conscious part of our way of life. Generally, what it says is that economics is a good tool in understanding and eventually helping us decide important
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Business Economics Assessment The assessment addresses the following learning outcome: * Evaluate the impact that external micro and macro environments have on the activities and performance of organisations. Submission dates: Part 1 – Friday 4 February 2011 Part 2 – Friday 8 April 2011 Assessment Brief The assessment for the Business Economics module is a group portfolio (individual for re-sitting students) consisting of two parts to be submitted mid way through the autumn
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Markets are complex and dynamic. They are continuously evolving and require a level of understanding at both the macro and micro levels, that is necessary in order to run a successful enterprise that is adaptable and profitable. While it is not uncommon for businesses to stablish themselves in their initial stages, there is a reason why most do not survive past the Stage II phase of their cycle. The fluid nature of an enterprise’s business environment, both internal and external, require insight
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Definition of Marketing Heidi Cohen the President of Riverside Marketing Strategies explained marketing as the following: “In line with the firm’s business goals, marketing attracts consumers’ scarce resources, attention and disposable income, to drive profitable revenues. Marketing is the process of getting a product or service from a company to its end customers from product development through to the final sale and post purchase support. To this end, marketing strategy consists of business
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0px;"> Home Page » Business and Management Pest Analysis In: Business and Management Pest AnalysisWhat is PEST Analysis? A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term
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Marketing Strategy of Apple Computers Inc. Introduction Marketing Strategy of Apple Computers INC. Introduction Apple was founded by Steven Jobs and Stephen Wozniak in 1976; Apple computer Company revolutionized the personal computer industry and brought forward the expansion of the clean industry within the New West. Situated within California, the company’s initial product was the Apple I, a single-board processor with on-board storage (ROM), that was marketed for approximately $650 not including
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excellent examples II. First Side- Evolution A. Does not prove there is no God 1. May not be able to prove there is a higher power, can prove that a fish grew leg & walked on land 2. Provides the basis for the Creator’s work, macro to micro B. Historical trials & their outcomes 1. Wesley Roberts-“A Struggle in Tennessee” 2. John Scopes- trial of religion & science III. Second Side- Intelligent Design A. The theory by Mr. Charles Darwin 1. No sufficient
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