.................................................................4 III. Marketing Mix Decisions 4 IV. Implementation and Control 5 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organisation 5 2.1 Show macro and micro environmental factors which influence marketing decisions 7 2.2 Propose segmentation criteria to be used for products in different markets 10 2.3 Choose a targeting strategy for a selected product/service 12 2.4 Demonstrate how buyer behaviour
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prénom : Recherche : Environnement démographique, socio culturel et technologique au Maroc. Nombre de pages : 6 Introduction : « Le macro-environnement englobe l’ensemble des variables qui influencent les différents acteurs évoluant sur le marché » (Marachesney, 1993) Contrairement aux facteurs micro-environnementaux, les facteurs macro-environnementaux ne sont pas contrôlables par l’entreprise. Toutefois, l’entreprise doit les étudier et prévoir leurs effets sur ses activités
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Marketing project Chocolaterie Maya Delivery date: 16/1-2008 Kim Hansen and Wivian Kristensen Kenn, Jonas J, Lennart, Niels and Alexandra Business College Copenhagen North Table of Contents Introduction: 3 Market: 3 Micro Model: 3 Macro Model: 3 Products and competitors: 3 Quantity and price development: 4 Customer: 4 Segment: 4 Company: 4 Type of company: 4 Type of ownership: 4 SWOT-Analysis: 4 Threats: 4 Idea: 5 Goal:
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of how to best allocate scarce resources among competing uses. Scarcity in the economy is the main problem. There are not enough resources to keep up with the demand for them. Within the discipline of economics, there are two areas of study: Micro and Macro Economics. Microeconomics is the study of an individual economy, or of the different segments within the larger economy, while macroeconomics is the study of aggregate economic behavior, or the economy as a whole(Madura 103). The main goal
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------------------------------------ 2 (P3- Marketing concept. ----------------------------------------------------------------------- 3 (P4- Benefits & Costs of a Marketing Approach ------------------------------------------ 4 (P5- Micro and Macro environment factors affecting business. -------------------------- 5 (P6- Targeting strategies----------------------------------------------------------------------- 8 (P7- Targeting strategies of TESCO. -------------------------------------------------------
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International Marketing Table of Contents Introduction 3 An analysis of the macro and micro factors impacting on the sports retail market and the market recommendations 3 PEST 3 Micro factors and internal business factors 4 An evaluation of market potential, to include an identified shortlist of markets with potential 5 External Factor Analysis 6 Porter’s 5 Forces Analysis: 6 McKinsey’s 7 S Strategy: 6 Using a clear and identified screening criterion, select two recommended markets
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Title &Course Code Batch 2011-14 | | Assignment Submission | 2011-14 | | 10-Sep-1411:00 a.m. to 12:30 p.m. | 11-Sep-1411:00 a.m. to 12:30 p.m. | Macro-Economic Theory I (102)Mathematics I (105)Micro Economics II (201)Computer & its Application (505) | | 11-Sep-1411:00 a.m. to 12:30 p.m. | 12-Sep-1411:00 a.m. to 12:30 p.m. | Macro-Economic Theory II (202)Indian Economics II (203)Business Communication (207) | | 12-Sep-1411:00 a.m. to 12:30 p.m. | 13-Sep-1411:00 a.m. to 12:30 p.m
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report. It includes the general idea of cosmetic industry. Furthermore, this report also indicates the macro and micro environment and major competitors. The most significant factors in macro environment are economic, cultural and demographic forces. In this case, it will be also providing the reason and some evidence that explain how these factors are affecting L’Oreal Paris. Otherwise, for, micro environment, this report only discuss between customer and competitors. Next, there is a significant
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A young adult now has the responsibility to care for themselves and develop their own lives and identity outside of their micro and meso-world, becoming largely invested in the macro-world, for instance, what is happening in the world currently and events that could impact their own life. This is largely different for the Yolngu people, who have already been experiencing this for around the past 5-8
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Adisa’s case includes a couple of significant issues that must be taken into account in the treatment planning. Adisa is a six-year-old, middle-class Black male who identifies himself as a girl (Adisa will be referred as “she” in this paper). Adisa and her family recently move to the home country, the United States from Belgium. After the relocation and starting the school, she becomes a target of the peer bullying in the school settings due to their gender identity. As a result of prolonged bullying
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