Macro-Environment (external environment) The macro-environment refers to all forces that are part of the larger society and affect the micro-environment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture. Factors affecting organisation in Macro environment are known as PESTEL, that is: Political, Economical, Social, Technological, Environmental and Legal. Demography refers to studying human populations in terms of size, density, location, age
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EXECUTIVE SUMMARY "Macroenvironmental forces The larger societal forces that affect the whole microenvironment - demographic, economic, natural, technological, political and cultural forces." - Kotler et al Macroenvironmental forces need to be studied by organisations as they can both provide opportunities and pose threats. The fast-food industry is a consumer service; two organisations that operate in the fast-food industry are McDonald's and Hungry Jack's. McDonald's was chosen because
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• HISTORY The Coca-Cola created in 1886 in the company's Eagle Drug and Substance in the pharmacy in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca. Then, when Atlanta and Fulton County passed a law to ban, Pemberton defended himself creating Coca-Cola, a version without alcohol. First it started to sale at Jacob's Pharmacy, which was sold as a medicine that relieves headaches and nausea, the medicine was popular in the U.S., because in that moment
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Levin Human Capital Consulting Group Macro Environmental Study in China Macro Environmental Study in China 40 Yr-on-yr % Change of GDP Executive Summary The National People's Congress The People's Republic of China The Chairman The Central People’s Government The Central Military Commission The Supreme People's Court The people's procuratorates 30 20 10 0 1990 1992 1994 1996 1998 2000 2002 2004 2004 507 2265 32132 1500 Categories Low-income country $ Medium-income country $ High-income
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and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. 1 5/3/2014 Components of the Marketing Environment Macro-environment Micro-environment Macroenvironment: Demographic Changing age structure of the population Changing family structure The larger societal forces The forces close to the that affect the whole company that affect its ability to serve its customers: microenvironment: Political Company
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The Walt Disney Company: Business Environments Daniel A. Parra Lozano Lynn University The Walt Disney Company: Business Environments The success of organizations within their specific market niches and competitive environments is based on a myriad of factors, both internal and external. The detailed overview and analysis of these factors exists within the general business environments of the organization. In order to maintain a leading competitive advantage, managers on every level must actively
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sociotechnical systems theory, quantitative management, organizational behavior, and the systems theory, and they all differ. These four approaches to management are also relevant in the three environments that a business contains which are the macroenvironment, the competitive environment and the internal environment. As mentioned previously there are four contemporary approaches to management. The first being sociotechnical systems theory which is a combination of several classical approaches. This
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Classify consumer products in terms of the four categories known as convenience consumer product, shopping consumer product, specialty consumer product and unsought consumer product. Market Segmentation in terms of age group Microenvironment and macroenvironment Marketing Plan Executive Summary Background and Mission Statement Situational Analysis SWOT Objectives Target Market Selection Brand Positioning Strategic Marketing Mix which consists of the 4Ps Product that has three levels
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and global developments. With the implementation of business environment, the image of an organization can improve by showing their sensitivity to the work environment. There are three important of components in business environment such as the macroenvironment, the microenvironment and the internal environment. The example of organization in the business environment is The Chicken Rice Shop (TRCS). The logo of The Chicken Rice Shop The history of The Chicken Rice Shop was starting
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Task Environment 3. Analysis of Potential Changes in the Macroenvironment 4. Threats and Opportunities Basis: 1. Effect of potential changes on the macroenvironment on the barriers and determinants of the task environment. 2. The effect on the forces of the task environment. 3. The conclusion on whether the potential change on the macro is a threat or opportunity. Note: The potential changes in the macroenvironment that will cause a change in the in the task environment will
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