Ivan Jan Erick C. Cuarez, Hazel D. Dulay, Erika M. Ferrer, Juvenal Mark I. Reyes, Darlene Joy B. BA – 12A TABLE OF CONTENTS APPROVAL SHEET ACKNOWLEDGEMENT TITILE PAGE II – EXECUTIVE SUMMARY III – CURRENT SITUATION – MACROENVIRONMENT IV – CURRENT SITUATION – MARKET ANALYSIS V – CURRENT SITUATION – CONSUMER ANALYSIS VI – CURRENT SITUATION – INTERNAL VII – SUMMARY OF SITUATION ANALYSIS VIII – MARKETING RESEARCH VIV – MARKETING STRATEGY – PRODUCT X – MARKETING
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Marketing Plan for TROJAN VIBRATIONS By EXCELF Table of Contents 1. Executive Summary 2. Background 3. Objective 4. Methodology 5. Environmental Analysis 5.1 Macroenvironment 5.2 Microenvironment 6. SWOT Analysis 7. Marketing Mix Strategy 7.1 Product 7.2 Price 7.3 Promotion 8. Limitation 9. Conclusion 10. References 11. Appendixes 1. Executive Summary Today’s market for sex toys are becoming more and more popular. However, as one of the
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Overview Infogrames Entertainment SA (IESA) has acquired Hasbro Entertainment to obtain the rights to the Atari name. Infogrames wants to avoid being taken over by a larger software company and they also want to increase their market share and take over industry leadership from Electronic Arts. CEO Bruno Bonnell has decided to implement a name brand strategy whereby IESA will become Atari. Bonnell’s decision was presumably based upon the positive recognition given to the Atari name brand by teenagers
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Global and Transnational Business: Strategy and Management Second Edition Global and Transnational Business: Strategy and Management Second Edition George Stonehouse Northumbria University David Campbell University of Newcastle-upon-Tyne Jim Hamill University of Strathclyde Tony Purdie Northumbria University Copyright # 2004 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (þ44) 1243 779777 Email (for orders and customer service
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been well received in other places, expanding its foothold in Malaysia, Thailand, Philippines, Hong Kong and China. As we known, environment forces can affect companies’ ability to serve its customers. Environment can be divided into two parts: macroenvironment and microenvironment. The two parts have its different effects. Toast Box, one of the most popular Singapore style breakfast sellers, also affected by macro environment and microenvironment. As for macro environment, in my opinion, cultural
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MARKETING AUDIT Extract from Kotler, P, and Keller, K. Marketing management 2012 14 ed. Pearson pages 666 - 667 TABLE 22- 10 COMPONENTS OF A MARKETING AUDIT Table 22.10 Components of a Marketing Audit Part I. Marketing Environment Audit Macroenvironment A. Demographic What major demographic developments and trends pose opportunities or threats to this company/ What actions has this company taken in response to these developments and trends? B. Economics What major development in income
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Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2 Page Ref: 2 and 4 Skill: Concept
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Group Project Marketing Plan Introduction BRANDS which has been continuously voted as Asia’s Most Trusted Brand, is one of the brands of Cerebos Pacific Limited, whose version is to be the leading food and health supplements enterprise. BRAND’S contains different product lines. Our new product is Inner Shine’s Xylo-oligosaccharidea plus probiotics contains the popular probiotics spores, Xylo-oligosaccharides and dietary fiber, just contains 6Kcal and peach favor (A1) can help to maintain the
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............................................................................ 3 Part II: Market Analysis .................................................................................................................. 5 Market Situation and Macroenvironment ............................................................................... 5 Product Situation..................................................................................................................... 6 Competitive Situation
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The Wine Industry and Vincor Vincor International Inc. is in the business of selling premium wine to discerning wine drinkers. The company relies on its firm resources and capabilities from which it derives its distinctive competencies. These include the ability to produce market and distribute premium New World wines to a growing market of customers around the world. The total estimated world market is worth approximately $190 billion dollars (U.S.). Vincor’s strategy is based on its distinctive
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