INTEGRATED MARKETING COMMUNICATIONS PLAN Kathrine M. Decker I St. Bonaventure University Promotions and Marketing for Public Relations Contents 3 Executive Summary 5 Situation Analysis 11 Market Research 13 SWOT Analysis 17 Overall IMC Strategy 18 IMC Objectives 19 Marketing Strategy 21 Target Audiences 23 Creative Brief 24 Corporate Identity 28 Public Relations Campaign 36 Online Initiatives 46 Advertising Initiatives
Words: 14423 - Pages: 58
At the roots of globalization there are a lot of mechanisms conected with economies of scale. The higher border of demand and bigger problems with knowledge and capital using in high developed countries went far towards some solutions for easier entries to different markets. That is why countries deleted administrative and economic borders limiting competition. Free flow of information, ideas through the world, caused that some values, lifestyles, consumption models are common for some nations
Words: 7663 - Pages: 31
http://tychong.umuc.edu/wws/showSyllabus.jsp?sectionTitle=all Syllabus for 1206AMBA6509044 Faculty Contact Information Dr. Murray R. Millson Email: mmillson@csumb.edu Course Introduction AMBA 650, Marketing Management and Innovation is a 6-credit seminar in the MBA Program. There are 10 weeks in the semester. There is no break in the semester The Summer 2012 semester begins July 5 and ends September 11, 2012 The last date to withdraw is August 18, 2012 Course Description (Formerly AMBA
Words: 7572 - Pages: 31
INTRODUCTION WELCOME TO THIS CASE STUDY PROGRAMME! The Jollibee case study should be appealing to many candidates given the familiar nature of the product. Although very little is known about the brand, given the recent ‘silent’ entry into the Singapore market without much fanfare, we all know should be familiar with how the fast food industry operates. The case certainly has all the “ingredients” of a strategic management case study although at the first reading of the case, with a clear focus on
Words: 8224 - Pages: 33
Lululemon Athletica, Inc. Ralph Forgeon Caroline Carlson Robert Livingston Hanz Masood Courtney Fields Bus 475: Seminar in Strategy and Policy Dr. Ybarra May 1, 2014 1 Introduction Lululemon Athletica Inc. designs and retails athletic clothing. The Company produces fitness pants, shorts, tops and jackets for yoga, dance, running, and general fitness. Lululemon serves customers globally through its online and 254 retail stores. Mission and Goals Mission Statement: Creating components for people
Words: 8684 - Pages: 35
1|Page University of Santo Tomas College of Commerce and Business Administration Espana, Manila A Strategic Management Paper Presented to: Mr. Real C. So In Partial Fulfillment of the Requirements for the Course Strategic Management (Entre 7) Presented by: Miguel O. Rodil 4M7 February 2012 2|Page I. EXECUTIVE SUMMARY 3|Page II. TABLE OF CONTENTS 4|Page III. ACKNOWLEDGEMENT 5|Page IV. INTRODUCTION 6|Page V. EXTERNAL ENVIRONMENT ANALYSIS
Words: 8065 - Pages: 33
SIBA International’s Business Report By: Maciej Baran, Andra-Magdalena Beldie, Angélica Maria Brieva Toloza, Inesa Ščerbakova, Răzvan-Mihai Toma VIA University College Submission date: 13th of April 2012 SIBA International’s Business Report AP Degree in Marketing Management VIA University College Authors: Maciej Baran, Andra-Magdalena Beldie, Angelica Maria Brieva Toloza, Inesa
Words: 10186 - Pages: 41
Executive Summary XO Group Inc. is an internet based lifestage media company. XO Group has four flagship brands and each brand is specific to a particular market. The Knot and Wedding Channel are focused on the wedding industry. The Nest is dedicated to the home environment. The Bump is focused on family planning. XO Group provides services to couples who seek advice and information on planning lives together; from the wedding to their first baby and everything in between. XO Group’s professional
Words: 9446 - Pages: 38
S EC T I O N I CHAPTER ONE Introduction to the World of Retailing CHAPTER TWO The World of Retailing The chapters in Section I provide background information about retail customers and competitors that you will need to understand the world of retailing and then develop and effectively implement a retail strategy. Types of Retailers CHAPTER THREE Multichannel Retailing CHAPTER FOUR Customer Buying Behavior Introduction to the World of Retailing Retailing Strategy Chapter
Words: 18139 - Pages: 73
law Unclear over moral responsibility Easier to say what is morally right than to do it * Employees value health and safety ethics Consumers value product safety Shareholders want return on investment Need to look at environment * Macroenvironment: social, economic, political, technological factors * Our society is pluralistic in nature * Pluralism: there is diffusion of power among society’s many groups and organizations Decentralization and diversity of power * Strengths
Words: 8968 - Pages: 36
