IBIMA Publishing Journal of Marketing Research and Case Studies http://www.ibimapublishing.com/journals/JMRCS/jmrcs.html Vol. 2011 (2011), Article ID 421059, 17 pages DOI: 10.5171/2011.421059 Analyzing the Effectiveness of Marketing Strategies in the Presence of Word of Mouth: Agent-Based Modeling Approach Çiğdem Karakaya, Bertan Badur and Can Aytekin Boğaziçi University, Management Information Systems Department, Istanbul/Turkey _____________________________________________________________
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IBIMA Publishing Journal of Marketing Research and Case Studies http://www.ibimapublishing.com/journals/JMRCS/jmrcs.html Vol. 2011 (2011), Article ID 421059, 17 pages DOI: 10.5171/2011.421059 Analyzing the Effectiveness of Marketing Strategies in the Presence of Word of Mouth: Agent-Based Modeling Approach Çiğdem Karakaya, Bertan Badur and Can Aytekin Boğaziçi University, Management Information Systems Department, Istanbul/Turkey ______________________________________________________
Words: 7353 - Pages: 30
need. This is not based on smoke or mirrors or even guesswork, but sound business principles grounded in facts. The marketing manager should analyze the opportunities of the market, determine the target audience, and develop and design marketing strategies to manage the marketing effort. The points that should be determined are the four P‟s: product, price, promotion, and placement. With Internet marketing the four P‟s are crucial just like they are with more traditional forms of marketing. The
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NYSSA Student Research This report is published for educational purpose only by students competing in the Investment Research Challenge. Industry: Apparel and Accessories Phillips-Van Heusen Recommendation: BUY Price Target: $23.50 4Q $0.6 0.4 0.4 0.7 Year $3.7 3.2 2.3 2.7 P/E 10.7x 5.6x 7.8x 6.6x 2Q $0.8 0.6 0.4 0.4 3Q $1.2 1.0 0.8 0.9 Ticker: PVH Price: $17.90 (as of Jan. 20, 2009) Team J Jan. 26, 2009 EPS 2007A 2008E 2009E 2010E 1Q $1.1 1.2 0.7 0.7 Note: PVH fiscal years are based
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Power As Rhonda Clark received the phone that she would be the Chief executive officer (CEO) of the Smith foundation she was immediately excited. We can assume that being a CEO of a company would give a person power and control over the company to a certain extent. Rhonda Clark experienced some resistance from her staff when she became CEO. Below will be a discussion of “A model of Power in organizations” that relate to Rhonda’s situation. Legitimate power “Is an agreement among organizational
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Implementing Successful Transitional Care: A structured move from Acute to Sub-Acute or Ambulatory Care Introduction Transitional care is defined as a set of actions designed to ensure the coordination and conti- nuity of health care as patients transfer between different locations or different levels of care. Representative locations include (but are not limited to) hospitals, sub-acute and post-acute nursing homes, the patient’s home, primary and specialty care offices, and long-term care
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Cultural Competence The city of Milwaukee in Milwaukee County area is an extremely ethnically and racially diverse city in the state of Wisconsin (Milwaukee Citywide Policy Plan, 2010). According to the American Community Survey (ACS) in 2008 the city residents made up about 63% of Milwaukee County’s total population. However, the city of Milwaukee accounts for almost 88% of the county’s minority population and that number is slightly increasing yearly (Milwaukee Citywide Policy Plan, 2010). There
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People with disabilities represent a significant minority population in the United States; however, they are relatively underrepresented in the American workforce, in spite of the passage of the Americans with Disabilities Act in 1990. Many experts agree that the continuing unemployment of people with disabilities is due in large part to the fact that potential employers and co-workers still maintain negative attitudes toward them as a group. These negative attitudes appear to be rooted in a lack
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Table of Contents 1. Executive Summary 2 1.1. Issue 2 1.2. Anticipated Outcomes 2 1.3. Recommendation 3 1.4. Justification 3 Result and data 2. Business Case Analysis Team 4 Background 3. ENVIRONMENT SCAN…………………………………………………………………. 3.1. Environment 4 3.2. Commercial 5 3.3. Technological 5 3. 4 Economic 3. 5 Situational Analysis 4. Project Outline and scope Key Project Milestones 8 6 4.1. Improve Order Fulfilment times 6 4.2. Reducing
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Crown Creative Co - challenging the future( Introduction Fusahiko Yoshino, the young Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool"
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