and why did their collaboration take place? INTRODUCTION Various industries, specifically in airline business are attempting to improve their services to draw new passengers and travellers and to retain old passengers and travellers, and this objective is part of their business as well as their marketing model. In order to adjust with the stiff competition in the airlines business, airlines industries tend to come up with various businesses models and model to be competitive. Additionally
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If you are running an airline, surely you will concerned about the five forces which are continuously changing and affecting your organisation. Let is review these forces from a lay-man perspective and not from the academic views: 1. Competitive rivalry – This is the rivalry with other airlines in your existing markets or future markets. Take for example of Malaysia Airlines, it will have to identify and segment its markets first. Probably it will come out with a cross matrix segments of:
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CASE STUDY IMAGE MAKEOVER AT INDIAN AIRLINES The Indian Aviation industry is the fastest growing market in the world after China and Japan. Until the liberalization in the early 90’s, the Indian Civil aviation Industry was controlled by the government of India. In the mid 90’s, the airline Industry opened up with the entry of new private carriers. Industry figures indicate the domestic passenger segment growth to be at 12% P a. and growth for international segment
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LISTING 1. Restructuring of Human Resources 2. Improve network and fare structure 3. Joint global airline alliance 4. Fuel Hedging EVALUATION 1. Restructuring of Human Resources Based on this case, the CEO of Malaysia Airlines (MAS) Dato Idris Jala has announced a drastic restructuring of human resources. It is being restructured by terminating the staff of Malaysia Airlines (MAS). As we all know, MAS is considered as a big company and the number of staff in MAS is quite a large number
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Air Asia’s vision is to be the largest low cost airline in Asia and to serve the 3 billion people who are currently being underserved due to poor connectivity and high fares. Air Asia mission is to attain the lowest cost so that everyone can fly with Air Asia and to maintain the highest quality product, embracing technology to reduce cost and enhance service levels. Air Asia has a well-developed strategy that encompasses several core ideas that make their company both unique and profitable. Safety
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Cathay Pacific Airlines Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger services to more than 110 destinations around the world. The main competitors of Cathay Pacific are Singapore Airlines and China Southern Airlines . In this competitor analysis for Cathay Pacific we will assess China Southern Airlines only. 1. What are the objectives of this competitor? The objectives of China Southern Airlines are as follows:
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Analysis – Tale of Two Airlines PROBLEM STATEMENT Neglect and inconsistency in applying standard operational strategies and procedures can make a significant difference in meeting the expectations of passengers, affects passenger loyalty and have potential consequences on the ability of an airline to retain existing customers and attract new ones. In the information technology age “technology is only a small enabling piece of a total service concept.” How can an airline cause information technology
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increased its roles in the process of globalization that is occurring in all most all other countries.(the airline industry, 2009) In the past decade traveling by air has increased by 7% per year due to rising number of people who have engaged in either business or leisure travels. Out of the two more people tend to engage in leisure travels. 1. background of the study The airline industry is currently affected by a number of factors that threaten their operations. The poor economic times
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- Who is Tony Fernandes? Malaysian entrepreneur and the founder of Tune Air Sdn.Bhd. Introduced the first budget no frills airline, AirAsia, to Malaysians with the tagline “Now everyone can fly” Why we chose him? Flying to over 65 destinations in more than 20 different countries. Their revenues have tripled since 2007 taking in 3,948 million Malaysian Ringgit in 2010. Built a work force and corporate structure that would reflect his own personality Leadership
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About the Airline Industry: In December 1912, the first domestic air route was opened between Delhi and Karachi by The Indian State Air Services (in collaboration with Imperial Airways of the UK). This marked a new beginning in India. Three years later, Tata Sons started a regular airmail service between Karachi and Madras. At that time, there were a few transport companies operating within and also beyond the frontiers of the country, carrying both air cargo and passengers. Some of these
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