Global Industry Trends & Future Outlook The global airline industry basically comprises of air transport service providers of both passengers and cargo. According to the International Air Transport Association (IATA), the global airline industry has doubled its revenue over the last decade, from US$369 billion in 2004 to a projected US$746 billion in 2014 (PwC, 2015). According to the IBISWorld Industry Report (2015), the global airline industry looks set to increase its revenue growth by 1.2% to
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INTRODUCTION Business environment is very important and plays significant roles for sustainability of airline business. In the global and modern world, business environment also become more complicated and more challenging to the airlines. It is important for airline manager to know because it will help the airline to plan and prepare for any changes that threatens the survival of airline business. The 21st century comes with so many changes, new technologies invented, circular of income of
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South Asian Journal of Business and Management Cases http://bmc.sagepub.com/ Business Turnaround Plan: The Experience of Malaysia Airlines Herwina Rosnan and Razmah Mahmod South Asian Journal of Business and Management Cases 2012 1: 211 DOI: 10.1177/2277977912459444 The online version of this article can be found at: http://bmc.sagepub.com/content/1/2/211 Published by: http://www.sagepublications.com On behalf of: Birla Institute of Management Technology Additional services and information
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CRISIS COMMUNICATION AND THE CASE STUDY OF MISSING MALAYSIA AIRLINES FLIGHT MH370 I. Literature review In a ‘vulnerable’ society that has been easily affected by many different types of crises such as natural and man-made disasters, in disregard of where you live and what you do, no community or organization is immune from crisis. In order to provide clear definitions and deeper understanding crises of all types, scholars have developed theories to handle these events. A wide range of
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CRISIS MUST BRING CHANGE IN THE AIRLINES INDUSTRY IN MALAYSIA. INTRODUCTION Airline can be described as provide air traffic services to passenger from origin to destination. Airlines also can be known as oligopoly market structure. This is because only few firms that involve in producing similar or differentiated product, that is air traffic services. Many characteristic or factor that make airline as oligopoly market structure and ca n be categorized as high barrier to entries. Because of that
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in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun, Wong* and Ghazali, Musa Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia. Accepted 23 March, 2011 Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia. 350 usable
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due to the hostile actions around the British isle. This attack also took the lives of 127 Americans. This proved to be a turning point for the Atlantic war. This event set in motion the United States entering World War I. Malaysia Airlines Flight 17 The Malaysian airlines flight embarked from Amsterdam in a Boeing 777. The final destination was for Kuala Lumpur on 17th of July 2014. The Planes route took it through an active war zone that was controlled by the Dunbass People militia. The plane
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Malaysia Airlines System launched its zero-fare campaign for local as well as for Southeast Asia destinations. It is analysis that AirAsia claimed that MAS is cross-subsidising the zero-fare campaign with profits from international routes. In addition, Malaysia Airlines System is accused of practicing predatory pricing. It is stated there is a simple test for cross subsidy and predatory pricing. We know that the simple test for cross subsidy is the cost approach. Then it can be analysis if the revenue
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MALINDO AIR As the airlines industry in growing, the low cost airlines provider also are growing as mushrooms as they can see the huge market that are ready to be captured and potential for the big number of profit. People are now more sensitive towards the price since they have many choices. This is the reason for National Aerospace and Defense Industries (NADI) has come with decision to joint venture with Lion Air from Indonesia to commenced Malindo Air into the aviation industry. NADI owned
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IMC campaign for MAS airlines Malaysian Airlines System Berhad is the holding company for Malaysia’s national airline carrier, one of the fastest growing airlines in Asia. Malaysia Airlines has three airline subsidiaries, which is Firefly, MAS wings and MAS cargo. Although MAS had provide an excellent services and won many award, they still facing financial problem since year 2002. Situation become worse in year 2014 due to the MH370 and MH17 tragedies occurred. MAS are facing three main problems
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