com European Journal of Marketing 33,9/10 926 Received August 1997 Revised January 1998 A broadened conception of internal marketing BNFL Corporate Communications Unit, University of Salford, Manchester, UK, and Manchester School of Management, UMIST, Manchester, UK Keywords Internal marketing, Employee communications, Marketing theory, Case studies, Literature review Abstract Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management
Words: 7759 - Pages: 32
by: [University of Wollongong] On: 11 October 2011, At: 22:41 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Marketing Management Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 Evaluating market-segmentation research priorities: Targeting reemancipation Lee Quinn & Sally Dibb a b a
Words: 7800 - Pages: 32
Home-country orientation 1.Domestic market is superior Polycentric Host-country orientation Regiocentric Regional Orientation Geocentric Global Orientation Entire world is a single market that can be effectively tapped by standardised marketing strategy 1.Each national Markets can be market is differentiated distinctive on the basis of 2.Focuses on commom similarities 2.Focuses on regional between home differences characteristics country & foreign between home market country & foreign
Words: 701 - Pages: 3
racecourse instead of competitors. In terms of selling corporate hospitality events to business’s Hughes (2000) cited agency research in 1997 which suggested that corporate hospitality routinely accounted for 5% of companies marketing budgets. Therefore by using various marketing techniques we can insure that the business’s in the area will look to the racecourse when spending their corporate hospitality budgets. Types of customer who attend sports events and use sports facilities Executive Summary
Words: 425 - Pages: 2
qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuio
Words: 518 - Pages: 3
Mortimer Street, London W1T 3JH, UK Journal of Marketing Management Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 Relationship Marketing Theory: Its Roots and Direction Kristian Möller & Aino Halinen Published online: 01 Feb 2010. To cite this article: Kristian Möller & Aino Halinen (2000) Relationship Marketing Theory: Its Roots and Direction, Journal of Marketing Management, 16:1-3, 29-54, DOI: 10.1362/026725700785100460
Words: 10306 - Pages: 42
*Executive summary /Abstract */introduction Critically evaluates the marketing planning process Discusses impediments to effective implementation of marketing plan Introduction The leading exponents of the marketing planning have been warned of the communications factors, operational, cultural and managerial in which frequently impede the effective implementation of the marketing planning programmers in the past two decades. (Cravens, 1998; Doyle, 1998; Greenley, 1982; Leeflang and de
Words: 1580 - Pages: 7
CREATING, FINANCING, AND MARKETING A BUSINESS Creating, Financing, and Marketing a Business William B. Smith Dr. Robert Culver Lithonia Campus BUS 100 August 19, 2012 Strayer University CREATING, FINANCING, AND MARKETING A BUSINESS Pros and Cons Individuals with the intention of starting a business of their own have several options to choose from in regards to what structure that will fit their needs. For instance, a partnership means that more than one person has ownership
Words: 1113 - Pages: 5
business administration, marketing and/or sales that will enable me to display problem solving, critical thinking, and professionalism skills simultaneously. Also I aspire to excel as a future leader in global business, industry, and commerce. EDUCATION: Florida Agricultural and Mechanical University, Tallahassee, FL School of Business and Industry Bachelor of Science in Business Administration with a Concentration in Marketing
Words: 404 - Pages: 2
Assignment 1 – Set Communications & Marketing Objectives for an Idea/Product/Service – 10% Assessment This is a grouped assignment linked to the learning outcomes and objectives of Unit 1. Students must review Chapters 4 & 5 prior to completing this assignment. Assignment 1 involves applying the DAGMAR strategic planning process to set two types of IMC objectives: 1. Marketing Objectives (Chapter 4 –Objective Setting p.110) 2. Communication Objectives (Chapter 4 – Communications
Words: 912 - Pages: 4
