Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Mayla Barnes Student ID: 00000000 Date: May 2, 2015 Mentor Name: John Kim Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives
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A budget is a comprehensive plan given in a quantitative term that directs where resources will be acquired and spent in a given period. It is a financial document which operates on income and expense basis. This document depends on the balancing of the monthly or yearly income and expenses. In this case, plan is used as the controller of what is going to happen while budget assess the performance of the required project. The meaning of setting a budget is to provide direction, improves efficiency
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Service Quality: The Future of the Services Industry “Why is quality such an important issue in the marketing of services? Why is quality more difficult to manage in service industries than it is in the case of physical goods? Use examples to support your answer.” The concept of service quality is a relatively new construct in the marketing discipline which first emerged in the 1980’s when organisations began to consider quality not only in the already established manufacturing sector
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Module Title: Cases in Marketing Banner Code: 07 15824 Lecturer: Inci Toral Assignment Title: Case Study: Target the Right Market Word Count: 1246 ID number: 1291160, 1207270, 1249898, 1228189 and 1259957 An essay Submitted to Graduate Diploma in Business Administration Year 2, 2013 Birmingham, United Kingdom 11th, March 2013 Introduction This report explores case study of SparkPlace that was originally influenced by the case of HubSpot: Inbound Marketing and Web 2.0 (Steenburgh
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Distribution Objectives Objectives: A firm’s distribution objectives will ultimately be highly related—some will enhance each other while others will compete. For example, as we have discussed, more exclusive and higher service distribution will generally entail less intensity and lesser reach. Cost has to be traded off against speed of delivery and intensity (it is much more expensive to have a product available in convenience stores than in supermarkets, for example). Narrow vs. wide reach:
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1. Critically analyse the role of operant learning in explaining consumer behaviour. Consumer behaviour is the process, in which focuses on the way how individuals or groups make decisions in order to satisfy their needs and desires, included search, purchase, evaluate and disposal of products or services (Solomon, 2011). Moreover, operant learning (or instrumental learning) is presented by Skinner (1953), based on Thorndlike’s law of effect which emphasises that a pleasant outcome tends to encourage
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------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ZAMBIA CENTRE FOR ACCOUNTANCY STUDIES ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- PROGRAMME: BA BUSINESS PROCUREMENT AND SUPPLY CHAIN. . MANAGEMENT -------------------------------------------------
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as it sounds. Without a plan to identify and manage the buying criteria of a customer, most customers will end up looking for a brand with high recognition, even though there are better products available to consumers. An organization can use a marketing team to identify what types of products sell, list all the functions of a product, and how these products can fill the needs of consumers. A consumer wants to feel a product can benefit them after making a purchase.
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Introduction of e-commerce Electronic commerce can be defined as sales or purchase of goods and services or any commercial transaction through electronic systems such as internet, telephone and e-mail. There are several forms of e-commerce, including: Business-to-Business (B2B) is the electronic transactions between enterprises for conducting business. Business-to-Consumer (B2C) is the business sell of products or services directly to customers, such as Gmarket, Alibaba etc. Consumer-to-consumer
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Page 1 of 8 ANZMAC 2009 Satisfaction with Services: An Impact-Performance Analysis for Soccer-Fan Satisfaction Judgements Marko Sarstedt*, Ludwig-Maximilians-University Munich, sarstedt@lmu.de Manfred Schwaiger, Ludwig-Maximilians-University Munich schwaiger@lmu.de Christian M. Ringle, University of Hamburg & University of Technology, Sydney, cringle@econ.uni-hamburg.de Siegfried Gudergan, University of Technology Sydney, Siggi.Gudergan@uts.edu.au Abstract Fan satisfaction is with services
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