objectives; determining priorities; managing time; gaining cooperation of others; monitoring progress; problem-solving; making adjustments to plans. Interpreting financial, operational, commercial or customer insights to ensure a trading issue is fully understood and that hard hitting actions are taken and constantly reviewed Developing, reviewing and optimizing trading strategies Work with the Sales & Pricing department to target specific ‘high value’ customers and drive the business passenger portfolio
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basics behind marketing. These involve that the marketer know their customer and establish a brand and loyalty base, understanding of the marketing conditions, market communication and management, and direct and interactive marketing concepts. Brand and Loyalty Chapter five describes different ways to improve customer value, satisfaction and loyalty. To build a strong customer loyalty is the full understanding of the target customer. Business trends, excellent products, an enjoyable atmosphere
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Value and benefits of supply chain management (using the supply chain to improve profitability and decrease working capital) a. Key stakeholders in the supply chain 4. Evolution of supply chain management (definition of different stages, recognition, understanding, examples) a. Functional supply chains b. Integrated supply chains (internal and external) c. Value networks
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VALUE CHAIN ANALYSIS A) Discussion of the core elements of a value chain. (8 marks) B) Explanation of why an understanding of these elements is so important in managing costs and gaining or sustaining competitive advantage. Establish all important linkages in your answer. (12 marks) The value chain analysis is a useful tool for defining a firm’s core competencies and the activities in which it can pursue a competitive advantage. The core elements of a value chain analysis are the primary
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deal effectively with issues such as communication, adaptability and change. Diversity will increase significantly in the coming years. Successful organizations recognize the need for immediate action and are ready and willing to spend resources on managing diversity in the workplace now. Benefits of Workplace Diversity An organization’s success and competitiveness depends upon its ability to embrace diversity and realize the benefits. When organizations actively assess their handling of workplace
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Chapter 1 Marketing: Managing Profitable Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. Central to any definition of marketing is _____. a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (Answer: c; p. 5; Easy) 2. All of the following are accurate descriptions of modern marketing today, except which one? a. Marketing is creation of value for customers. b. Marketing is customer satisfaction at
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“What is marketing? and in doing so discuss the concept of customer value and its importance to successful marketing. How are the concepts of customer value and relationship marketing linked? Marketing is managing profitable customer relationship. Marketing can also be defined as an organizational function and a collection of processes designed to plan for, create, communication, and deliver value to customers and to build effective customer relationships in ways that benefits the organization and
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over human resource capital. Senior management often fails to comprehend the value of human resources within the organization. Thus, there is too often little emphasis on human resource management within a balanced scorecard. As a result, it is essential to demonstrate the value of human resource capital to executive management. Human Capital Metrics represent the activities a company engages in to fully access the value of their employees. All companies have employees, from CEO’s to receptionists;
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CHAPTER 1 INTRODUCTION 1.1 Company Profile PT Telkom Indonesia Tbk (Persero), or referred to as "Telkom", is the largest telecommunications services company in Indonesia. Formerly, Telkom known as Perumtel which then transformed into a limited liability company since November 1991. Telkom is a state-owned enterprise that operates in the telecommunications and network services sector in Indonesia. Given its status as a state-owned enterprise whose shares are traded on the stock market, the
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organization 5 Information technology to form strategies 6 Organizational relationship with suppliers 6 Integration of the different parts of the supply chain 7 IT contributes to the management of the supply chain 8 Effectiveness of IT in managing the supply chain 8 Role of logistics in the supply chain 9 Strategy to improve the supply chain of an organization 11 References: 13 Introduction Supply of goods and services used in the supply chain encompasses all the facilities and
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