[pic] [pic] Charles Pae Quyen Nguyen Jamie Rodman Alexander Perry BSBA 3800 February 24, 2005 Executive Summary The business began with two brothers. In 1937, Dick and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers
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and theories as well. This passage mainly concentrates on how the MNC(s) has/have internationalised their activities and also how it/they have financed those activities. In addition, the fast-food restaurant, McDonald, will be taken as the instance. The history of the developing of McDonald and its financing style will be discussed. 2.0 FINDINGS 2.1 The background of the internationalization Since the Second World War, international new venture have attracted people’s eyes. Many companies, especially
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benefit to a company and society. For example, I recently watched a video of a brief talk by Geoff McDonald who is the Unilever Global VP for HR, Marketing, Communications and Sustainability. Using the “lens of sustainability” as McDonald described it, Unilever was able to innovate new products such as a hair conditioner that uses less water. Without sustainability, the company’s research and development efforts possibly wouldn’t have led to such a product. 2. Cost savings – One of the easiest places
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company to focus on the market segments where the company needed to concentrate in the future (Proctor, 2000). With the presence of market dynamism in terms of tastes, there arises a differentiated market with more focused segments. This means that any company keen on developing its market share has to take a strategic risk with as much market information as possible (Linneman, and Stanton, 2001). The act of amalgamating future market differentiations with product development is a very risky affair
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Pay for Performance through Strategic Planning Introduction Because studies have shown time and again that pay represents one of the most important factors involved in retaining qualified employees, it is little wonder that there has been a great deal of attention focused on how best to compensate employees for their performance in recent years. Moreover, because employee performance and productivity is inextricably related to organizational profitability, these issues have assumed new relevance
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Since the 1980s, overweight and obesity rates have steadily increased, making the US the fattest country in the OECD (organization of economic cooperation and development.) The question still remains though, what is causing this obesity in America? Some argue the annual expenditure on foods, others claim it is the lack of physical exercise, some say the advertising and availability of unhealthy, high fat foods, but mostly, the dramatic increase in portion sizes. Resturants and fast-food joints around
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situation and consists of economic, social, political, technological, and ecological factors (Pearce and Robinson, p87). McDonald’s, a global leader in the fast food industry, remote environment contains many of these factors. Economic Factors: Markets require purchasing power as well as people. The available purchasing power in an economy depends on current income, prices, savings, debt, and credit availability (Kotler, 2000). Changes in income and changes in consumer spending patterns can affect
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EXECUTIVE SUMMARY India has perennially been a nation of tea drinkers with the coffee industry in a nascent stage of development, which is expected to grow at 70% between 2011 and 2016. TGBL, the leading supplier of Arabica Coffee Beans, gave Starbucks access to a huge customer market which is turn helped it boost its revenue earnings. Tata Group, being the largest company in India, understood the modalities of the economic and political structure of the nation. Much of time, effort and resources
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Recommendations Bibliography Appendices Acknowledgement Member’s Profile I. THE PROBLEM AND ITS BACKGROUND INTRODUCTION HISTORY Ray Kroc started it all when he bought the franchise of a small burger joint owned by brothers Dick and Mac McDonald. He opened his first restaurant in Des Plaines, Illinois and five years later, he bought the exclusive rights of the name, McDonald’s.
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Decision Criteria There some external and internal factor that will affect the choice of market entry strategies by Company. Koch (2001) contends that External factor comprises of Market Size/Growth/Barrier, Risk (Political, Operational, Economic and Competitive), Local Government Regulation/Requirement, Competitive Environment and Local Infrastructure. Internal factor include Entry Objective (Market Development, Resources Access, Learning, Co-ordination), Need for control, Internal Resource and Capabilities
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