UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) Faculty of Business and Finance Unit Plan 1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor:
Words: 5423 - Pages: 22
various businesses that have gone bankrupt as a result of product liability problems. It is important for a company to consider the risk and liabilities with great consequences. This paper will discuss the significance of product liability and the role retailers play. The product that will be discussed in this paper is the Lion Force boys Puffer coat. The Puffer Coat, was recalled February 4, 2014, the recall number is 14-100. The Puffer Coat was recalled due to hazardous strangulation of children
Words: 1088 - Pages: 5
Final Paper – BRL Hardy: Globalization of Australian Wine Company Western International University LDR 645 – Innovative leadership global May 24th, 2011 1. Executive Summary BRL Hardy is a global wine company that has engaged in a strategy that geared to create multidimensional capabilities for the company but faced with decision dilemma resulted from management tensions. The author of this paper believes the source of management tension is lack of coordination between management
Words: 3476 - Pages: 14
MGT 701.01 BUSINESS, GOVERNMENT, & SOCIETY Tuesdays, Thursdays 9:40-11:00 AM Classroom: Paul G25 University of New Hampshire Fall 2015 |Instructor: Professor Dev Dutta, Ph.D. |Admn. Assistant: Nancy Palmer | |Office: 255 D Paul College Hall |Office: 337 Paul College | |Phone: (603) 862-2944 |Phone: (603) 862-3371
Words: 3833 - Pages: 16
ensure efficient management is consistently obtained (Business Dictionary, 2011). Through strategic management, organizational leaders are able to assess their strengths and weaknesses and leverage them in order to monitor, evaluate, and plan accordingly. In this paper, the author will describe the primary components of a strategic management process and explain the importance of a company having a strategic management process. The author will also describe the strategic management process used at FedEx
Words: 535 - Pages: 3
considered, alternatives facing the organization, important assumptions, the technique(s) employed, the input data for and solution from the quantitative technique(s), how the solution was tested and analyzed, how the action plan was formulated, and suggestions for action plan implementation, evaluation, and maintenance. Your second objective is to convince your Instructor and classmates that your approach is better and will help the organization discussed in the case to obtain its goals and objectives
Words: 574 - Pages: 3
controllable factors. With different strategies, the forecasting will be different, offering multiple scenarios for management decision making. Forecasting is an estimate of sales in physical units for a specified future period under proposed marketing plan or programme and under the assumed set of economic and other forces outside the organization for which the forecast is made. Long term forecasts: Product diversification, sales, advertizing budgets, capacity planning and investment planning, Short
Words: 1008 - Pages: 5
Abstract Financial planning and budgeting has become a powerful tool of any company’s financial management. Planning and budgeting is an issue that should be solved in a complex. Therefore, this final English research paper highlights three main approaches absorbed: theoretical, practical, and analytical. Theoretical knowledge cannot be applied to practice without clear understanding of business, a feeling about the actual circumstances. Practical knowledge cannot be applied to professional
Words: 4331 - Pages: 18
ENT 3320: Entrepreneurial Process – Fall 2015 Meeting Time: Tuesday & Thursday 11:00 – 12:15 (section 01) Class Location: Foster - 429 12:30 – 1:45 (section 02) Professor: Dr. Matthew Wood Email: ms_wood@baylor.edu Office Phone: 254-710-6640 Office Location: Foster, 210.36 Office Hours: Tuesday, Wednesday, & Thursday 9:00am – 11:00am. Additional times by appointment. Course Description and Objectives: Introductory course in entrepreneurship designed to explore the development of
Words: 2928 - Pages: 12
BEGIN TITLE THREE INCHES FROM TOP OF PAPER Bachelors Capstone Final Project First Name, MI, Last Name Course Number and Section Professor Table of Contents Section 1: Executive Summary (Business Description) 2 Section 2: Code of Conduct 3 Section 3: Marketing Plan (Strategy and SWOT) 4 Section 4: Operations 5 Section 5: Finance 6 Section 6: Cash Flow Analysis 7 Section 7: Information Management 8 Section 8: Management Summary 9 References 10 Appendix 11 (After you copy
Words: 427 - Pages: 2
