4.705 Marketing Management Assignment Marketing Strategy For Research In Motion Table of Contents 1. Executive summary 3 2. Value Based Marketing Strategy 4 3. Marketing mix strategy 4 a) Product 5 b) Place 6 c) Price 6 d) Promotion 6 4. Driving forces of change in the mobile industry 7 5. Changes in Competitive Landscape 8 6. Understanding customer behavior 9 7. SWOT analysis
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Teaching Notes HealthSouth Corporation: Fraud, Greed and Corporate Governance Case Summary During the 1990s, Richard M. Scrushy, the former CEO of HealthSouth Corporation, engineered many acquisitions of rehabilitation clinics, outpatient surgical care operators, nursing homes and other health care companies. Mr. Scrushy had been a respiratory therapist who spotted a niche in the health care market and utilized his entrepreneurial talents, marketing skills, and super salesmanship to set up and run
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Table of Contents 1.0 Executive Summary 3 2.0 Situational Analysis 3 3.1 Market Summary 4 3.2 SWOT Analysis 5 3.3 Competition 6 3.4 Product (Service) Offering 6 3.5 Keys to Success 7 3.6 Critical Isssues 7 3.0 Marketing Strategy 7 4.7 Mission 8 4.8 Marketing Objectives 8 4.9 Financial Objectives 9 4.10 Target Markets 9 4.11 Positioning 10
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I. EXECUTIVE SUMMARY a. Description of the Business Concept and the Business. b. Opportunity and Strategy. c. Target Market and Projections. d. Competitive Advantages. e. Costs. f. Sustainability. g. The Team. h. The Offering. II. THE INDUSTRY AND THE COMPANY AND ITS PRODUCT(S) OR SERVICE(S) a. The Industry. b. The Company and the Concept. c. The Product(s) or Service(s). d. Entry and Growth Strategy. III. MARKET RESEARCH
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The law of Supporting Knowledge-Based firms and Commercialization The present report tries to provide a summary of the mentioned law. The law was approved by parliament in November 2010. Important events related to knowledge-based firms law are summarized as table below: Activity | Date | Preparing the bill of law in vice presidency for science and technology | January, 2008 | Approval of the law in parliament | November, 2010 | Approval of the "Implementing Regulations" by the government
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impacts the demand in the housing market (Mankiw, N. G., 2007, p. 657). The Department of Treasury introduced a refinancing program that allows consumers to refinance mortgages to take advantage of lower interest rates. The Fiscal Policy impacts prime lending rates, which are the determining factor in consumer borrowing. The higher lending rates mean a higher price paid for a new home. As rates increase, demand decreases causing a decline in the housing market and an overall lag in the economy
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Business 351 Part Three Chapter 9 Chapter 10 Chapter 11 Chapter 12 Part Three Project Key System Applications for the Digital Age 353 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 354 E-Commerce: Digital Markets, Digital Goods 388 Managing Knowledge 428 Enhancing Decision Making 470 Designing an Enterprise Information Portal 508 Part Four Chapter 13 Chapter 14 Chapter 15 Part Four Project Building and Managing Systems 509 Building Systems 510 Project
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of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. Executive Summary ................................................................................................................. 6 2. Situational Analysis................................................................................................
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directly to any title listed in the Table of Contents, hold down CTRL and then click the title. TABLE OF CONTENTS 2 Executive Summary 5 The Company 5 The Market 5 Competitive Analysis 5 The Product/Service 5 Value Proposition 6 Marketing and Sales Plan 6 Management and Organization 6 Financial Summary 6 Investor Summary 6 The Company 8 Name and Location 8 Facilities 8 Legal Form of Business 8 Employees 8 Company History 8
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process Why study marketing? * Market orientation firms have better performance * Better profits, sales volume, market share, return on investment * Marketing drives economic growth/stimulates consumer demand * Every employee is a stakeholder in the success of their organisation The Marketing Evolution * Changed from: * Trade * Production orientation * Sales orientation (e.g. black vs. blue) * Market orientation (i.e. what colour do you want
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