Research in Motion Company limited (RIM) Introduction of the organization Research in motion limited (RIM) (TSX: RIM, NASDAQ: RIMM) is company founded in Canada that deals with telecommunication and wireless devices and has been known for the outstanding developing of Blackberry Smartphone. The company has it is headquarter in Waterloo, Ontario in Canada and they are the main sponsor of RIM park that is situated in the northeast of the city. The company was founded by Mike Lazaridis who
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3. Discussion ABC Limited should choose a suitable market entry strategy before they enter India. There are five models of entry, including exporting, licensing, franchising, specialized modes and foreign Direct Investment (Griffin and Pustay, 2013). Appendix table 1 shows advantages and disadvantages of different modes of entry. Foreign Direct Investment is one of the modes of entry and it is suitable entry model for ABC Limited. Because according to compare with them, Foreign Direct Investment
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Introduction to bench marketing If a company is to be successful, it needs to evaluate its performance in a consistent manner. In order to do so, businesses need to set standards for themselves, and measure their processes and performance against recognized, industry leaders or against best practices from other industries, which operate in a similar environment. This is commonly referred to as benchmarking, in management parlance. The benchmarking process is relatively uncomplicated. Some knowledge
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Phones | 13 | 7. | Market Structure & Segmentation | 15 | 8. | International Business | 20 | 9. | The Case of Micromax | 26 | 10. | The Case of Karbonn Mobiles | 30 | 11. | Recommendations | 33 | 12. | Conclusion | 34 | 13. | Bibliography | 35 | EXECUTIVE SUMMARY The purpose of this paper is to focus on the low-priced segment of mobile phones. The mobile subscription rate in India has had an exponential growth over the last decade out doing China in leading the world market for number of wireless
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Financial highlights in 2011…………………………………..… 12 5.3.2 Chinese threat on Samsung………………………………….......12 5.3.3 Five Forces Analysis for Samsung……………………………….13 5.3 Key Values of Samsung……………………………………….…14 5.4 Emerging markets are key to future success for Samsung............16 5.5 Conclusion……………………………………………………….16 * Recommendation……………………………………………………………..17 * References……………………………………………………………...…….17 * Executive Summery The purpose of this assignment
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back to their Marketing Orientation defined by Kotler, Adam, Denise and Armstrong (2009) as the Product Concept where the company will favour quality, performance and innovation features. This orientation is in line with Samsung’s billion dollar research investments and 40000 employees dedicated to develop the world’s greatest technology products (“R&D” Samsung.com 2010). Also their Marketing Concept is in line with their huge marketing budget starting with understanding customer needs, integrated
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penetrate into the Indian mobile handset market and mark a niche for themselves. We've presented a brief overview about the Indian mobile handset industry and a background about the company taken for study (Micromax). A SWOT analysis has been done and we tried to bring out the key strengths, weaknesses, opportunities & threats as a result of that analysis. We also did a comparative study of Micromax along with two major competitors, (one established player – Nokia & one upcoming player – Karbonn)
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respectively. The company is highly competitive and profitable as a whole. According to Exhibit 1a, and 6, and chart 1, same with its rankings in the smartphone sales, the ranking of the scale of its total revenue also in the fifth place, behind Samsung, Nokia, Apple, and RIM. But its revenue is rapidly growing, doubling nearly every three years. That growth rate is far better than most of the players in the industry and the average. Its return on sales ratio is among the three highest in the industry, which
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operators. The industry is based on advanced technology and many of the manufacturers are operating in different industries, where they use their technological skills, distribution network, market knowledge and brand name. Four large manufacturers of mobile phones are today dominating the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition
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2006, Research In Motion (RIM) introduced an extension to its best-selling BlackBerry phone, the “BlackBerry Pearl,” with the hope that it could move the original BlackBerry beyond the boardroom and executive suites and into more consumers’ hands. It is the first BlackBerry that comes equipped with the usual features of high-end smartphones, as well as a camera and media playback, yet still provides all the e-mail functions that made Blackberry a hit among executives. Background Research In Motion
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