........................ 6 Research Paper Reviews: ................................................................................................................... 6 Article Reviews: ............................................................................................................................... 10 Objectives of our project ...................................................................................................................... 12 Research Design & Methodology .....
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In the past decade, the smartphone industry has become a huge market, accounting for 55.1% of the worldwide mobile phone market. (IDC) Companies dealing specifically with technological products are involved in an industry which is fast paced, ever changing, and must constantly be improved upon; this is especially true for the smart phone business. In order to be successful within this market, companies must be able to differentiate their products from those already available and I think one such
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successful global player. First, it is in a promising market. The wireless phone market is growing rapidly and industry forecasts predict more than half the world’s population will own a cellular phone by the year 2003, a much higher penetration rate than computers. Furthermore, based in Japan, DoCoMo has the advantage over American and European counterparts, like AT&T, Sprint and Vodafone AirTouch, of being closer to the 3.3 billion person Asian market. In addition, DoCoMo is at the leading edge of
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11 List of Figures Figure 1. The figure displays the number of apps in Apple, Google, and Microsoft’s individual app stores over a two-year period. Executive Summary Microsoft is self-aware of the gradual decrease of overall PC sales as the market heads toward mobile devices such as smartphones and tablets. While not an imperative concern today, this trend is worthy of attention when looking at the future of the company. Senior Management sees an opportunity for growth under the Entertainment
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strategy for his company’s new sports drink. He identifies which broad market segments to target, sets prices and promotions, and plans mass media communications. The brand’s performance will be measured by aggregate sales and profitability, and his pay and future prospects will hinge on those numbers. What’s wrong with this picture? This firm—like too many—is still managed as if it were stuck in the 1960s, an era of mass markets, mass media, and impersonal transactions. Yet never before have companies
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strength, weakness, available opportunities and possible threats. Samsung Electronics Co. Ltd is the leading brand in the world. To be a market leader might be easy but to maintain that lead is one of the difficult tasks. (Lee et al. 2015) SWOT analysis on Samsung Electronics would provide insight of the company. Samsung’s biggest strength is its expenditure on the research and development (R&D) department. Innovation is crucial in technology sector, especially, where companies like Apple, Intel, Microsoft
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global markets. The company figured out how to move up the value chain by building a strong brand image and innovation. Its efforts are paying off: in 2009, Samsung ranked 19th on Interbrand’s Best Global Brands list. Samsung’s rise in ranking over the last decade was the fastest among any of the top 100 brands. It has even surpassed rival Sony with a ranking of 20 and sony 29. Hyundai Motor and LG Electronics are making similar dramatic progress. In 2012, it overtook longtime leader Nokia to become
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CHAPTER I Introduction 1.1 Research Object Overview 1.2.1 Company History Samsung is a South Korean multinational conglomerate company that headquartered in Samsung Town, Seoul. It was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into some division including food processing, textiles, insurance, securities and retail. In the late 1960s, Samsung entered the electronics industry and expand its business to the construction
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quickly drove Apple to become the PC industry leader. In December 1980, Apple launched a successful IPO. When IBM entered into the competition market, Apple responded by introducing Macintosh in 1984. It provides the user hardware and software flexibility along with flexibility of plug and play. Job`s mission was to bring an easy-to-use computers to the market. The biggest revolution was the iMAC with intel processor providing high speed and low power consumption having Mac OS X operating system. Further
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OBSERVATION…………………………………………………………............14 CONCLUSION…………………………………………………………………………………15 KEY LERATNING…………………………………………………………………………….17 REFERENCE…………………………………………………………………………………..18 EXECUTIVE SUMMARY These days marketing has become more complex and more demanding and research based activities are essential part of the Marketing to move forward. During early days it was considered that marketing is more related to sales activity but eventually it is emerged that it is a kind of multi and complex functions of activities
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