Marketing Management Course Description The course deals with the study of the nature and scope of marketing management including the analysis of macro and micro environments; understanding buyer behavior, market segmentation, targeting and positioning; as well as designing the marketing mix based on marketing information and research; and finally the implementation and evaluation of the marketing effort. Throughout the course, the emphasis is on implementation of marketing concepts and tools
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Understand what marketing is and the overall marketing process. ▪ Know all the necessary and sufficient condition for an exchange ▪ Study all types of marketing management orientations and know the differences between them (Production, Sales, Market and Societal). II. Strategic Planning for Competitive Advantage (Chapter 2) ▪ Understand how business strategy relates to marketing and what is SBU. ▪ Review the different types of marketing strategies (e.g. Ansoff’s strategic Opportunity
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Content table 1. Market review…………………………………………………………………......1 1.1 Industry Background……………………………………………………………1 1.2 Organisation Background..............................................................................…...1 1.3 Competitor………………………………………………………………………2 1.31 Legrand Minitronics Pty Ltd…………………………………………………2 1.4 Product Category……………………………………….……………………….3 2. Environment……………………………………………………………………….3 2.1 Microenvironment……………………………………………………………....3 2.12 Customer……………………………………………………………………
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Pengertian Segmentasi,Targeting,Positioning (STP) dan Diferensiasi Definisi Segmentasi Pasar Swastha & Handoko (1997) mengartikan segmentasi pasar sebagai kegiatan membagi–bagi pasar/market yang bersifat heterogen kedalam satuan–satuan pasar yang bersifat homogen.Sedangkan definisi yang diberikan oleh Pride & Ferrel (1995) mengatakan bahwa segmentasi pasar adalah suatu proses membagi pasar ke dalam segmen-segmen pelanggan potensial dengan kesamaan karakteristik yang menunjukkan adanya
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Chapter 1 Marketing used by consumers to make purchase descions Mobile and internet market newest and most expensive methods American Marketing Association (AMA): represents marketing professionals in US & Canada * Marketing (2007)- activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offering that have the value for customers, clients, partners, and society at large Exchange: central concept of marketing, basic use of marketing activities
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UNIT – I SIGNIFICANCE OF SERVICES MARKETING Proper marketing of services contributes substantially to the process of development. If innovative marketing principles are followed in services marketing, the socio-economic transformation will take place at a much faster rate. In future, the service sector would operate in a conducive environment offering great potential. If the opportunities are properly utilised by the service sector, it will lead to an all round development of the economy. The significance
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IKEA Company’s Proflie Pg. 4 3.0 Segmentation Base on Applied by IKEA Pg. 5 3.1 GEOGRAPHIC SEGMENTATION 3.1.1 TARGET MARKET SEGMENTS Pg. 5 3.2. DEMOGRAPHIC SEGMENTATION 3.2.1 TARGET MARKET SEGMENTS: Pg. 6 3.3 PSYCHOGRAPHIC SEGMENTATION Pg. 6 3.4 BEHAVIORAL SEGMENTATION 3.4.1 TARGET MARKET SEGMENTS Pg. 7 3.5 IKEA’S POSITIONING STRATEGIES Ph. 7 4.0 Customer Value Provided by IKEA Pg. 8 4.1 Strategy of Best product values offered by IKEA Pg. 8 & 9 4.2 Best
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“Principles of Marketing” in the Program, Master/Bachelor of Business Administration Table of Contents Company Description Mission/Vision Organization Structure (Emphasizing the Marketing Function) Product Mix (with PLC Analysis) Target Market & Segmentation Promotion Strategy (& Positioning) Pricing Strategy Marketing Channels/Distribution Strategy SWOT Analysis Competitor Analysis Sales/Financial Data Conclusion Note: The page numbers given above are only for demonstration;
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major assignment the marketing plan During this semester students will be working in teams (4-5 people) to develop a marketing plan for a product or service of one of the icon Australian brands. It will be a specific product or service rather than a company, as the company may have several products each requiring individual plans. It is product or service that is easy to research, one that has been written about regularly in marketing magazines or one that students have access to the information
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is the process of selling and obtaining products and services through social activities. 2. Give some example of marketing activities that you see out in the “real world”. For example, Coles sells food and necessity to people. The shop of Clinique provides some cosmetics to the women. Central market sells lots of fruits to people. 3. Explain the ‘marketing philosophy’. What is the difference between the ‘marketing philosophy’ and a ‘market orientation’? Marketing philosophy:
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